boAt onboards Jasleen Royal as brand ambassador

As boAt's brand ambassador, Jasleen Royal will embody the brand's ethos of youthful energy, innovation, and passion for music.

By  Storyboard18Jul 8, 2024 3:16 PM
boAt onboards Jasleen Royal as brand ambassador
Jasleen Royal is a self-taught musician and her achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more. (Image source: News18)

boAt, India's consumer electronics brand announced Jasleen Kaur Royal, the Indian singer-songwriter, as its newest brand ambassador.

Royal is a self-taught musician and her achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more.

As boAt's brand ambassador, Royal will embody the brand's ethos of youthful energy, innovation, and passion for music.

Commenting on the association, Aman Gupta, co-founder and chief marketing officer of boAt, said: "Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today's youth. Her song “Heeriye” became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt's connection with music enthusiasts and fans."

Royal stated, "I am thrilled to join forces with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language, and I believe boAt's commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners."

First Published on Jul 8, 2024 2:56 PM

More from Storyboard18

How it Works

YouTube rolls out shopping stickers for Shorts

YouTube rolls out shopping stickers for Shorts

Brand Makers

'No hesitation in believing we can build business of future': RIL Chairman Mukesh Ambani

'No hesitation in believing we can build business of future': RIL Chairman Mukesh Ambani

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

Brand Marketing

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Brand Marketing

Delhi HC pauses Rs 340 crore trademark blow to Amazon in Beverly Hills Polo Club dispute

Delhi HC pauses Rs 340 crore trademark blow to Amazon in Beverly Hills Polo Club dispute

Brand Marketing

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

Brand Marketing

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Brand Marketing

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25