Google eyes India for Pixel production as tariff tensions mount

The move comes as the U.S. mulls imposing a 46% tariff on imports from Vietnam — Google's key Pixel production hub — compared to a lower 26% from India.

By  Storyboard18Apr 22, 2025 10:22 AM
Google eyes India for Pixel production as tariff tensions mount
India, where Pixel units are currently assembled for domestic consumption, could now become a strategic export hub for the U.S. market.

Amid rising global trade tensions, Google is reportedly accelerating plans to shift a portion of its Pixel smartphone production to India. According to The Economic Times, the tech giant has initiated talks with contract manufacturers Dixon Technologies and Foxconn to ramp up assembly and possibly localise components such as chargers, batteries, and fingerprint sensors — most of which are currently imported.

The move comes as the U.S. mulls imposing a 46% tariff on imports from Vietnam — Google's key Pixel production hub — compared to a lower 26% from India. China, still a minor player in Pixel manufacturing, faces a punishing 145% tariff and is excluded from the recent 90-day pause on new levies that took effect April 9.

India, where Pixel units are currently assembled for domestic consumption, could now become a strategic export hub for the U.S. market. Google is said to be producing 43,000–45,000 units per month in India, primarily through Dixon’s Noida facility and Foxconn’s Tamil Nadu plant. With geopolitical headwinds reshaping supply chains, the previously gradual ramp-up timeline of 2–3 years is now being re-evaluated for quicker execution.

Read More:

First Published on Apr 22, 2025 10:22 AM

More from Storyboard18

Digital

Microsoft Cloud and AI strength drives third quarter results

Microsoft Cloud and AI strength drives third quarter results

Digital

Meta reports strong revenue, shrugs off trade war jitters as advertising, AI investment surge

Meta reports strong revenue, shrugs off trade war jitters as advertising, AI investment surge

Digital

US Senators slam Meta over AI chatbots’ sexually explicit interactions with minors

US Senators slam Meta over AI chatbots’ sexually explicit interactions with minors

Digital

COAI welcomes TRAI push to curb spam on OTT communication apps

COAI welcomes TRAI push to curb spam on OTT communication apps

Digital

EA cancels Titanfall game again, lays off more staff as industry cuts grow

EA cancels Titanfall game again, lays off more staff as industry cuts grow

Brand Marketing

Amazon says it won't show tariff costs on products after White House criticism

Amazon says it won't show tariff costs on products after White House criticism

Advertising

ASCI’s relaxed rules spark fee surge; 'qualified' health, finance influencers to charge 30% more

ASCI’s relaxed rules spark fee surge; 'qualified' health, finance influencers to charge 30% more

Digital

Snap posts modest revenue beat, warns of economic headwinds as advertisers pull back

Snap posts modest revenue beat, warns of economic headwinds as advertisers pull back