Tip #1 to win in the Festive Season, delivered by Google

This festive season, tap into how your users, especially Gen Z, plan from gifts to glam with YouTube videos and Shorts. Video leads to decisions, especially during festive season, are you making the most of this format? Here is how you can do that: Drive Direct Sales from video with better reach & shoppable formats. Reach the right shoppers with Urban Rural targeting on Youtube; a strategy to help you make the most of your ad spend Turn attention into transactions across screens with Shoppable Masthead on CTV and Mobile Want more such tips to help you succeed this festive season? Download our Festive Playbook and Sign up for a Live Masterclass with Google Experts to learn valuable strategies and best practices to optimize your campaigns and maximize your return on investment. We look forward to partnering with you and helping you unlock your full potential with Google Ads this festive season.

Sincerely, The Google Ads Team