Emami, Eureka Forbes boost ad spends | Relaxo cuts adex | Digital ads drive future of auto brands

Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.

By  Storyboard18May 16, 2025 5:20 PM
Emami, Eureka Forbes boost ad spends | Relaxo cuts adex | Digital ads drive future of auto brands
Emami’s Q4 profit stood at Rs 162 crore in FY25

Storyboard18 presents FAST FIVE ⬇

We bring you top five news updates from the world of advertising, marketing, and business of brands.

Emami boosts ad spends to Rs 188.8 crore in Q4 FY25 as profit rises 11%

Emami's overall profit in fiscal 2025 marginally shot up, surged to Rs 802.74 crore compared to Rs 790.83 crore in FY24.

Relaxo Footwears cuts adex in FY25 due to low production and sales

Relaxo witnessed an 8% drop in its profit to Rs 56 crore in the quarter ended on 31 March 2025

Digital drives future, TV still steers wheel for auto brands: TAM

Television continued to be a stronghold for the auto sector, with ad volumes growing by 7% in 2024 compared to 2020 and surging 18% year-over-year versus 2022. Meanwhile, ad space in print of Auto Sector witnessed growth of 27% during 2024 over 2020.

Eureka Forbes raises ad spend by 25% to Rs 259.5 cr in FY25

The company’s revenue from operations grew by 11.3% year-on-year to Rs 2,436.1 crore, up from Rs 2,189.2 crore in FY24.

Zee Entertainment eyes modest ad revenue growth amid industry headwinds

CEO Punit Goenka said they remain hopeful of regaining the growth through targeted interventions going forward.

First Published on May 16, 2025 5:15 PM

More from Storyboard18

Special Coverage

Tata Sons chairman on Air India crash | Prasar Bharti against fraud email | IndiGo, SpiceJet, Akasa Air rally

Tata Sons chairman on Air India crash | Prasar Bharti against fraud email | IndiGo, SpiceJet, Akasa Air rally

Special Coverage

Karnataka HC grants interim bail to RCB marketing head in stampede case

Karnataka HC grants interim bail to RCB marketing head in stampede case

Special Coverage

Nita and Mukesh Ambani mourn victims of devastating Air India crash in Ahmedabad

Nita and Mukesh Ambani mourn victims of devastating Air India crash in Ahmedabad

Special Coverage

Air India’s flight path forward: A test of legacy and leadership

Air India’s flight path forward: A test of legacy and leadership

Special Coverage

Air India crash: Tata Sons Chairman N. Chandrasekaran says, ‘Worst day of my professional career’

Air India crash: Tata Sons Chairman N. Chandrasekaran says, ‘Worst day of my professional career’

Special Coverage

Tata Group pledges Rs1 Crore to families of Air India crash victims in Ahmedabad

Tata Group pledges Rs1 Crore to families of Air India crash victims in Ahmedabad

Special Coverage

PM condoles Air India plane crash | Air India 'goes dark' on social media | Meta's new AI edit

PM condoles Air India plane crash | Air India 'goes dark' on social media | Meta's new AI edit

Special Coverage

Air India blacks out its social media after Ahmedabad-London plane crash

Air India blacks out its social media after Ahmedabad-London plane crash