Stakeholders to meet MIB on July 19 to brainstorm on SDC: Breaking | DD Free Dish pushes to double subscriber base; to focus on premium households

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

By  Storyboard18Jul 18, 2024 8:05 AM
Stakeholders to meet MIB on July 19 to brainstorm on SDC: Breaking | DD Free Dish pushes to double subscriber base; to focus on premium households
The Supreme Court has listed the matter for further hearing on July 30.

Storyboard18 presents FAST FIVE

We bring you top five news updates from the world of advertising, marketing and business of brands.

Click here to know more 🔥

Breaking: Stakeholders to meet MIB on July 19 to brainstorm on SDC

Industry stakeholders will be meeting Ministry of Information and Broadcasting (MIB) on July 19. The court had directed MIB to conduct brainstorming sessions with stakeholders to develop an implementable mechanism around Self Declaration Certificate (SDC) and submit their recommendations in three weeks. The Supreme Court has listed the matter for further hearing on July 30.

A source privy to the development said, “Industry stakeholders will be meeting MIB on July 19 to discuss regarding the issue around SDC. Multiple suggestions and recommendations are expected during the meeting. We expect that MIB will consider the same while filing the affidavit in the court.” “We are very clear about our suggestions from which the one of the major issue revolves around the SDC portal which needs to revamped and made more efficient.

EXCLUSIVE: DD Free Dish pushes to double subscriber base; to focus on premium households

DD Free Dish is pushing to double its subscription base while focusing on the high-end premium households, sources close to the development revealed. Presently, the Free Dish is widely used in rural and semi-rural households.

This follows the Prasar Bharati's recent announcement of increasing DD Free Dish slots next year, with the number of slots to go up by 40. The pubcaster is getting a new transponder to increase the number of slots as the demand remains high.

Read More KFC India appoints FCB India as creative agency

KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative communication as the brand gears up for its next phase of growth in India. FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next gen KFC consumers.

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi.

Broadcasters question Prasar Bharati’s role in the private sector: EXCLUSIVE

During a stakeholders' consultation meeting, chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, broadcasters suggested that Prasar Bharati and DD Free Dish restrict itself to DD channels to educate the masses. The cable TV industry has also raised various objections including advertising time on Pay TV channels.

Bajaj Electricals MD and CEO Anuj Poddar resigns

Bajaj Electricals Ltd today announced the resignation of its Managing Director and CEO, Anuj Poddar, who shall be moving on to pursue an external opportunity. The Board has accepted his resignation while recognising and acknowledging Poddar's contributions in formulating the transformation and growth journey of the Company over the past five and a half years. His last date with the company is 30th September, 2024.

Read More Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.

First Published on Jul 17, 2024 5:39 PM

More from Storyboard18

Special Coverage

Media agencies' turmoil and hybrid in-housing surge | AAAI's WhatsApp exit advisory could backfire | WPP drops DEI language, Ogilvy CEO champions DEI

Media agencies' turmoil and hybrid in-housing surge | AAAI's WhatsApp exit advisory could backfire | WPP drops DEI language, Ogilvy CEO champions DEI

Brand Makers

Diageo's Hina Nagarajan stresses on diversity even as global corporates downplay

Diageo's Hina Nagarajan stresses on diversity even as global corporates downplay

Special Coverage

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Special Coverage

Global Pioneers Summit 2025 Special

Global Pioneers Summit 2025 Special

Special Coverage

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Brand Makers

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

Special Coverage

From Automation to Personalization: How AI is reshaping customer experience

From Automation to Personalization: How AI is reshaping customer experience

Special Coverage

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution