There was a time when Snap was the app young people used to send each other explicit images and for sexting. The platform’s disappearing messages feature being its greatest draw.
Today it seems to be used for a lot more. From gen-zers chatting about schoolwork to older millennials Snapstreaking.
Now Snap is scripting an aggressive growth strategy for India to build a business and generate ad revenues leveraging the community its built.
Storyboard18's Delshad Irani spoke to Ajit Mohan, president - APAC, Snap Inc about the new Snap story.
Highlights and headlines:
Belief in internationalisation/energy for next phase of growth: Future of Snapchat will be drawn in markets such as Japan, India & Australia
India a significant market, with the platform boasting 200 million monthly users.
Not late to the India party; but haven’t paid a lot of attention to building the business and not invested enough in building deep relationships with the business community.
Snap is Localising the product more.
Building a new ad platform around DR; shoring up ad revenue
Focus on AR: India could be the AR factory of the world.
Focus on AI: “Framework the govt in India is looking at is the right one”
Will see aggressive hiring by Snap in next few weeks and months to build the business teams in India.