Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Media.Monks, the operating brand of S4 Capital, has announced that the digital-first, data-driven advertising, marketing, and technology services company will transition into two fully synchronized practices- marketing services and technology services both powered by Monks Flow, an AI-powered marketing and workflow platform. Additionally, the company will rebrand as Monks and will set the stage for future growth and innovation beyond media.

“Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It's always been our ambition to disrupt the legacy model and today marks another important milestone in that journey,” says Sir Martin Sorrell, S4 Capital Founder and Executive Chairman.

Sorrell further said, “With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ marketing services will encompass a comprehensive suite of creative, content, media, social and data-driven marketing solutions, leveraging the Monks’ award-winning capabilities in storytelling, audience engagement and performance marketing to deliver outcomes that resonate with consumers and drive measurable results.

“By dropping ‘media’ from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities,” says Kate Richling, Chief Marketing Officer.

While its technology services will concentrate on the company’s technology, user experience, product engineering, data, digital transformation and consulting services. It will focus on robust digital infrastructures, next-gen digital products and consumer experiences and advanced data and analytics solutions that empower clients to navigate and thrive in the digital age.

“Our aim is to simplify and accelerate the possibilities of technology and creativity for our clients and that starts with streamlining our offerings and identity," says Brady Brim-DeForest, CEO, Technology services.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.