Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue

BMRCL's Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.

By  Storyboard18Oct 8, 2024 11:52 AM
Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue
As a part of 'Azadi Ka Amrit Mahotsav' programme, BMRCL's one train was covered with imagery and slogans of India's freedom struggle. (Photo: Unsplash)

After Delhi, Hyderabad and Kochi, now Namma Metro trains will wrapped with advertisements. The practice was initiated in the year 2014 by Delhi Metro. As per a report by The Hindu, Bangalore Metro Rail Corporation Limited (BMRCL) has issued its first tender for advertisements in order to generate non-fare revenue.

The report confirms that BMRCL's Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.

Also Read: When ICICI Prudential’s Chintamani eased the burden of taxpayers Typically, this is done to generate non-fare revenue. However, Namma Metro's one train has already been wrapped but not for commercial purposes. As a part of 'Azadi Ka Amrit Mahotsav' programme, BMRCL's one train was covered with imagery and slogans of India's freedom struggle. As per the media report, it costed around Rs 8.5 lakh and was completed in 10 days.

According to the BMRCL officials, to generate non-fare revenue advertising inside the trains and stations are being done. Per the report, before August 2018 when BMRCL has a setback as Bruhat Bengaluru Mahanagara Palike (BBMP) banned outdoor advertisements on metro pillars and the medians beneath viaducts, following a High Court order, Namma Metro used to generate about Rs 10 crore annual revenue from such advertisements. However, in 2023 the filing on station and inside metro coaches were re-started.

Moreover, BMRCL leases out space for retail outlets, ATMs and parking at metro stations. This also includes promotional kiosks, EV charging stations and telecom towers.

First Published on Oct 8, 2024 11:52 AM

More from Storyboard18

Advertising

MakeMyTrip rolls out new campaign with Alia Bhatt and Ranveer Singh

MakeMyTrip rolls out new campaign with Alia Bhatt and Ranveer Singh

Advertising

NPCI launches a national campaign with new brand positioning

NPCI launches a national campaign with new brand positioning

Advertising

Madras High Court clarifies no ban on doctors and hospitals advertising in media

Madras High Court clarifies no ban on doctors and hospitals advertising in media

Advertising

SriLankan Airlines' ad celebrates Ramayana trail, wins praise online

SriLankan Airlines' ad celebrates Ramayana trail, wins praise online

Advertising

WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

Advertising

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

Advertising

Noise's former CMO Gaurav Mehta joins Lilly India as Senior Director - Marketing & Strategic Capabilities

Noise's former CMO Gaurav Mehta joins Lilly India as Senior Director - Marketing & Strategic Capabilities

Advertising

Ex employees, netizens slam Sharan Hegde for poor financial decisions

Ex employees, netizens slam Sharan Hegde for poor financial decisions