Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY
Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25
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Patanjali Foods has stepped up advertising and sales promotion substantially to over Rs 130 crore in the second quarter of fiscal year 2025.
The FMCG major, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25.
The company posted a standalone profit of Rs 308.97 crore, an increase of 21.38 percent YoY basis.
In Q2 FY25, total EBITDA increased by 17.81 percent YoY at Rs 493.86 crore.
According to the stock exchange filing, the food and FMCG segment achieved sales of Rs 2,303.66 crore in Q2FY25.
The revenue from operations grew by 4.25 percent to Rs 8,154 crore in the September quarter.
According to Patanjali, the food and FMCG segment's revenue stood at Rs 2,303.66 crore in Q2 compared to Rs 2,487.62 crore. The decline was largely in line with sluggish demand at the industry level.
The Food & FMCG segment contributed 27.90 percent to the Revenue from Operations, Patanjali said in a BSE filing.
According to the FMCG player, the staples categories, which include rice, pulses, and wheat products, amongst others, recorded sales of Rs 1,032.43 crore as against Rs 945.01 crore in Q1FY25. "Cow Ghee, Chyawanprash, Honey, etc., booked revenue of Rs 621.48 crore as opposed to Rs 405.92 crore in Q1FY25," Patanjali added, "The biscuits division continued to be a key area of focus, registering a growth of 5.20 percent on QoQ basis with revenue of Rs 438.73 crore in Q2 FY25, while the 'Doodh' biscuit brand showed a marginal improvement, with a revenue of Rs 297.93 crore in the same tenure".
The Bab Ramdev-led brand said that its nutraceuticals business became profitable during the first half of FY25. Between July and September, nutraceuticals revenues reported 57.32 percent YoY growth to Rs 22.86 crore. The edible oil segment achieved sales of Rs 5,939.21 crore in Q2 FY25 compared to Rs 5,421.45 crore in the corresponding quarter of last fiscal year. Branded edible oil sales contributed around 74.83 percent of the total edible oil sales, it added.
