YouTube reports a 13% surge YoY in ad revenue to $8.66 billion in Q2

YouTube reported a 13% Year-on-Year rise in its ad revenue in Q2 as compared to $7.66 billion in the same period in 2023

By  Storyboard18Jul 24, 2024 12:30 PM
YouTube reports a 13% surge YoY in ad revenue to $8.66 billion in Q2
YouTube posted $8.66 billion of ad revenue in Q2 2024 (Image: Unsplash)

Alphabet-owned video platform YouTube has continued to grow at a double-digit clip in the second quarter of 2024, posting $8.66 billion of ad revenue as per exchange filing.

YouTube reported a 13% Year-on-Year rise in its ad revenue in Q2 as compared to $7.66 billion in the same period in 2023.

In the first quarter of the current year, YouTube's ad revenue stood at $8.1 billion. Notably, the advertising figures exclude subscription revenue from YouTube's business).

Overall, Alphabet's revenue stood at $84.7 billion up from $74.6 billion a year ago. While Google search made up the majority of the revenue, the other platforms and devices business (YouTube TV, NFL, YouTube Premium) accounted for $9.3 billion of the revenue.

First Published on Jul 24, 2024 11:48 AM

More from Storyboard18

Advertising

Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

How it Works

Google's grip loosens: Is AI the search disruptor?

Google's grip loosens: Is AI the search disruptor?

How it Works

Goafest 2025: Igniting creativity, collaboration, and future of talent

Goafest 2025: Igniting creativity, collaboration, and future of talent

Advertising

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Advertising

Google exec says advertisers are shifting gears as CTV becomes the new prime time

Google exec says advertisers are shifting gears as CTV becomes the new prime time

Advertising

Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

How it Works

How Google’s ad tech power skews transparency and competition in India

How Google’s ad tech power skews transparency and competition in India

Advertising

Havells India's ads-promotion spendings up by 7.7% to Rs 142 crore in Q4 FY25

Havells India's ads-promotion spendings up by 7.7% to Rs 142 crore in Q4 FY25