Ajay Devgn launches AI company called 'Prismix' to transform storytelling
Ajay Devgn's new AI venture, Prismix, aims to revolutionise storytelling with generative AI technology for filmmakers and creators.
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Bollywood actor Ajay Devgn, renowned for his immense contributions to Indian cinema, continues to push boundaries with his industry expertise. Following the success of NY VFXWaala and his strategic alliance with Goodbye Kansas Studios, he is now set to revolutionise AI-driven media.
In a bold step towards the future of content creation, Ajay Devgn has announced Prismix, a pioneering AI-driven media company specialising in generative AI storytelling. This venture reinforces his commitment to innovation, empowering filmmakers, brands, and creators to craft high-quality, scalable, and visually compelling narratives with cutting-edge AI technology.
At the helm of Prismix are innovators who seek to blend creativity, technology, and business acumen to push the boundaries of AI-driven storytelling. Ajay Devgn will serve as Chairman of Prismix, leading a distinguished leadership team that includes Danish Devgn (Co-Founder & Chief Business Officer), Vatsal Sheth (Co-Founder & Chief Executive Officer), and Sahil Nayar (Co-Founder & Chief Creative Officer). Together, they aim to redefine storytelling, merging creativity with advanced AI technology to create groundbreaking media content.
Ajay Devgn, Chairman, Prismix, "With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable.".
Danish Devgn, Co-Founder & Chief Business Officer, "Prismix is about bridging the gap between technology and creativity. AI offers endless possibilities, and we are here to harness its full potential to empower creators, brands, and storytellers."
Vatsal Sheth, Co-Founder & Chief Executive Officer, "With this company, we aim to redefine entertainment and guide AI in media. We specialise in harnessing the power of AI to revolutionise media and entertainment. Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale."
Sahil Nayar, Co-Founder & Chief Creative Officer, "Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling."
Prismix is dedicated to bridging creativity and generative AI to transform the media landscape. From short films and series to animated graphic novels, music videos, corporate content, and social media campaigns, the company enables projects that were once limited by cost or complexity to come to life. Prismix has already begun collaborating with mainstream media, eduction and other verticals to shape the future of AI-driven content creation.
About Prismix Prismix is a leading AI-powered media company specialising in generative AI storytelling. By merging creativity with cutting-edge technology, Prismix transforms storytelling across various media platforms, empowering brands, creators, and filmmakers to produce visually compelling and scalable content.
