Bombay High Court quashes rejection of Yamaha's WR trademark

The judge called the order “cryptic” and said it had ignored relevant factors, including Yamaha’s global reputation.

By  Storyboard18Jun 16, 2025 11:10 AM
Bombay High Court quashes rejection of Yamaha's WR trademark
The judge called the order “cryptic” and said it had ignored relevant factors, including Yamaha’s global reputation.

In a boost to Japanese automaker Yamaha, the Bombay High Court has set aside an order that had refused the company’s application to register the trademark “WR,” which was deemed similar to Honda’s “WR-V” mark.

Justice Manish Pitale, presiding over the matter on June 13, ruled that the Registrar of Trade Marks had failed to properly consider Yamaha’s longstanding international use of the “WR” trademark—dating back to 1990. The judge called the order “cryptic” and said it had ignored relevant factors, including Yamaha’s global reputation, reported PTI.

While acknowledging that the marks “WR” and “WR-V” could potentially cause confusion at first glance, the court said this case deserved special consideration. It emphasised that the registrar should have issued a public advertisement inviting objections before summarily rejecting the application.

As a result, the High Court has directed the Registrar of Trade Marks to adjudicate the matter afresh, taking into account Yamaha’s global usage and allowing public input where appropriate.

The case marks a key moment in how Indian trademark authorities evaluate international brand reputations and potential overlaps in branding within the auto industry.

First Published on Jun 16, 2025 11:10 AM

More from Storyboard18

Brand Marketing

Maruti Suzuki just made this safety feature standard. But it will cost you

Maruti Suzuki just made this safety feature standard. But it will cost you

Brand Marketing

GCPL's ad spending up by 2.47% to Rs 1,369.21 crore in FY25

GCPL's ad spending up by 2.47% to Rs 1,369.21 crore in FY25

Brand Marketing

Bombay HC dismisses PIL against Prada over 'Kolhapuri-style' sandals

Bombay HC dismisses PIL against Prada over 'Kolhapuri-style' sandals

Brand Marketing

Labubu Doll sparks bizarre rumours, netizens link it to The Simpsons' infamous Pazuzu episode

Labubu Doll sparks bizarre rumours, netizens link it to The Simpsons' infamous Pazuzu episode

Brand Makers

GCPL reveals 3 pillars for growth model- Soap, insecticides, future-facing categories

GCPL reveals 3 pillars for growth model- Soap, insecticides, future-facing categories

Brand Marketing

Meta fixes privacy bug in AI chatbot that exposed user prompts

Meta fixes privacy bug in AI chatbot that exposed user prompts

Brand Marketing

Zepto Cafe scales down operations amid supply chain issues, staffing shortages

Zepto Cafe scales down operations amid supply chain issues, staffing shortages

Brand Marketing

Cinépolis India eyes double-digit growth; bets big on Bollywood & Hollywood

Cinépolis India eyes double-digit growth; bets big on Bollywood & Hollywood