Dentsu X India secures digital media mandate for LG Electronics

Dentsu X India has clinched the digital media mandate for LG Electronics, a leading name in the consumer electronics sector in India. This significant account was awarded after a competitive multi-agency pitch and will be managed from the agency's New Delhi office.

Under the terms of the mandate, dentsu X, recognized for its data and tech-driven approach, will provide a comprehensive range of digital media solutions tailored for LG Electronics. The agency's offering will include online marketing plans across various social media platforms, content creation, influencer marketing, media planning and buying, analytics, and full-funnel management for both the B2B segment and the B2C website of LG Electronics.

This collaboration emphasizes dentsu X's dedication to promoting transparency and integrity in its partnerships. The agency is set to play a crucial role in expanding LG's digital footprint through innovative and engaging strategies. With expertise spanning Media, Tech, Data, and Content, dentsu X aims to deliver transformative digital experiences that drive business growth and reinforce LG Electronics' leadership position within the consumer electronics industry.

Jose Leon, CEO of dentsu X India, expressed enthusiasm about the partnership: "We are thrilled to welcome LG Electronics onboard. The strategic win aligns perfectly with dentsu X's digital-first and data-driven approach. Our objective is to enhance LG's digital presence through cutting-edge strategies, driving growth and reinforcing its leadership in the consumer electronics industry."

Anita Kotwani, CEO of Media South Asia at dentsu, also shared her excitement: "We are excited to join forces with LG Electronics, a leader in the Consumer Electronics industry. LG's blend of contemporary innovation and authentic approach, along with its evolving core philosophies, aligns seamlessly with dentsu X's goal of creating transformative brand experiences. Our commitment to driving revenue growth through distinctive data-driven and consumer-centric strategies will add significant value to LG Electronics. We are confident that our digital solutions will support them in achieving their business objectives and further strengthen their industry leadership."

Jae Hyung Jun, Head of Corporate Marketing at LG Electronics India, remarked on the collaboration: "We are thrilled to partner with dentsu X as we elevate our digital presence. With dentsu X's innovative approach and deep understanding of the digital landscape, we are confident this collaboration will further strengthen LG's connect with our customers across digital platforms. We look forward to leveraging their expertise to enhance brand engagement and drive impactful results for LG India."