Nazara's Absolute Sports acquires assets of SoapCentral.Com, a US entertainment content website

The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days.

By  Storyboard18Jun 5, 2024 10:22 AM
Nazara's Absolute Sports acquires assets of SoapCentral.Com, a US entertainment content website
Absolute Sports aims to become one of the leading sports and entertainment focused publishers in the US market and this acquisition is a strong step towards achieving that goal, stated the company (Image source: Claudio Schwarz via Unsplash)

Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com and ProFootballNetwork.com, one of the leading providers of sports news and analysis with over 100 million fans engaging with its platform monthly, announced that it has signed an asset purchase agreement, subject to closing conditions, to acquire all of the assets of SoapCentral.com, a source of entertainment content in the US.

The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days. In CY23, SoapCentral.com had revenues of US $621K (~ INR 5.2 crores). Absolute Sports will use its cash reserves to fund the transaction.

Absolute Sports aims to become one of the leading sports and entertainment focused publishers in the US market and this acquisition is a strong step towards achieving that goal, stated the company. The company already operates SK Pop (Pop-Culture) and has experience scaling entertainment content under the SK-Pop banner. The company expects to unlock massive synergies with its content scaling and operating playbooks to establish Soap Central as a leading entertainment content destination for fans in the US, highlighted the company.

"We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories,” said Ajay Pratap Singh, chief executive officer, Absolute Sports. “Having tested our content publishing and hyper-growth playbook with the acquisition of Pro Football Network last year, we are confident of scaling Soap Central in a very short time.”

First Published on Jun 5, 2024 10:22 AM

More from Storyboard18

Brand Marketing

Karnataka HC refuses X Corp's interim relief in challenge to Govt's Sahyog portal blocking system

Karnataka HC refuses X Corp's interim relief in challenge to Govt's Sahyog portal blocking system

Brand Marketing

NCLT rejects insolvency plea against Zomato, providing relief amid legal dispute

NCLT rejects insolvency plea against Zomato, providing relief amid legal dispute

Brand Marketing

Unilever acquires personal care brand Wild

Unilever acquires personal care brand Wild

Brand Marketing

Schbang MMaximise co-founder Masoom Minawala steps down

Schbang MMaximise co-founder Masoom Minawala steps down

Brand Marketing

Ola, Uber, Rapido bike taxi services halted by Karnataka High Court

Ola, Uber, Rapido bike taxi services halted by Karnataka High Court

Brand Marketing

Hero MotoCorp records 5.9 million sales in FY’25; expands EV and global footprint

Hero MotoCorp records 5.9 million sales in FY’25; expands EV and global footprint

How it Works

ChatGPT data stored outside India, copyright act does not apply in ANI case: OpenAI to Delhi HC

ChatGPT data stored outside India, copyright act does not apply in ANI case: OpenAI to Delhi HC

Brand Marketing

Global Ads Spotlight: How Verizon and Beyonce's Super Bowl ad broke the internet and the network

Global Ads Spotlight: How Verizon and Beyonce's Super Bowl ad broke the internet and the network