Nazara's Absolute Sports acquires assets of SoapCentral.Com, a US entertainment content website

The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days.

By  Storyboard18Jun 5, 2024 10:22 AM
Nazara's Absolute Sports acquires assets of SoapCentral.Com, a US entertainment content website
Absolute Sports aims to become one of the leading sports and entertainment focused publishers in the US market and this acquisition is a strong step towards achieving that goal, stated the company (Image source: Claudio Schwarz via Unsplash)

Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com and ProFootballNetwork.com, one of the leading providers of sports news and analysis with over 100 million fans engaging with its platform monthly, announced that it has signed an asset purchase agreement, subject to closing conditions, to acquire all of the assets of SoapCentral.com, a source of entertainment content in the US.

The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days. In CY23, SoapCentral.com had revenues of US $621K (~ INR 5.2 crores). Absolute Sports will use its cash reserves to fund the transaction.

Absolute Sports aims to become one of the leading sports and entertainment focused publishers in the US market and this acquisition is a strong step towards achieving that goal, stated the company. The company already operates SK Pop (Pop-Culture) and has experience scaling entertainment content under the SK-Pop banner. The company expects to unlock massive synergies with its content scaling and operating playbooks to establish Soap Central as a leading entertainment content destination for fans in the US, highlighted the company.

"We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories,” said Ajay Pratap Singh, chief executive officer, Absolute Sports. “Having tested our content publishing and hyper-growth playbook with the acquisition of Pro Football Network last year, we are confident of scaling Soap Central in a very short time.”

First Published on Jun 5, 2024 10:22 AM

More from Storyboard18

How it Works

The Merch Moment! How fandom-driven economy is turning merchandise into lifestyle movement

The Merch Moment! How fandom-driven economy is turning merchandise into lifestyle movement

Brand Marketing

BBM, bling, and boardrooms: The Blackberry that ruled the world

BBM, bling, and boardrooms: The Blackberry that ruled the world

Brand Marketing

8 iconic brands you thought were Indian, but are not!

8 iconic brands you thought were Indian, but are not!

Brand Marketing

IRCTC launches 17-day Ramayana train tour covering 30+ sacred sites

IRCTC launches 17-day Ramayana train tour covering 30+ sacred sites

Brand Marketing

Explained: Why Greenwashing is the newest social media marketing red flag

Explained: Why Greenwashing is the newest social media marketing red flag

Brand Marketing

Godrej Consumer expects high-single-digit value growth in Q1 FY26

Godrej Consumer expects high-single-digit value growth in Q1 FY26

Brand Marketing

Dabur expects low single-digit revenue in Q1 FY26 due to unseasonal rain, fall in beverage consumption

Dabur expects low single-digit revenue in Q1 FY26 due to unseasonal rain, fall in beverage consumption

Brand Marketing

Trent clocks 20% rise in revenue in Q1 FY26, shares plummet 7% as firm lowers near-term growth

Trent clocks 20% rise in revenue in Q1 FY26, shares plummet 7% as firm lowers near-term growth