AI/ML demand forecasting is now a way of life for us: Colgate CEO
Colgate's CEO shared four pillars of strategies-- first pillar is the growth of the oral category, the second is premiumization, and the third is to lead growth in toothbrushes and devices. And the last one is to diversify personal care business
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Colgate-Palmolive's Chief Executive Officer (CEO) Prabha Narasimhan has expressed confidence in Artificial Intelligence and Machine Learning (AI/ML). In the supply chain, the company is using AI technology extensively, the CEO said
"A lot of the stuff that was human visually enabled has now become camera visually enabled. And we have digital twins running in our plants that allow us to predict before something goes wrong, and also to take a look at what's happening to speeds and what's happening to efficiency and just run altogether a significantly tighter ship in terms of output as well as energy consumption," Narasimhan said during company's recent earning call.
Further, the oral healthcare manufacturing company's CEO shared four pillars of strategies. According to Narasimhan, the first pillar is the growth of the oral category, the second is premiumization, and the third is to lead growth in toothbrushes and devices. And the last one is to diversify personal care business.
Last month the FMCG brand reported its second quarter result for fiscal year 2025. The company reported an increase of 16.17 percent in its net profit at Rs 395.05 crore.
The company's advertising increased by 17.8 percent in Q2 compared to the same period last year with increased support behind both brand and category development actions.
Colgate-Palmolive's Chief Financial Officer MS Jacob said, "Advertising, we've seen this increase as we continue to fund programs like our consumption building program, the oral health movement, and we will continue to invest behind the innovations that we are bringing to the market".
Jacob said that the quality of advertising and the level of advertising is critical for the company to drive topline.
The oral health firm has also increased its promotional spending.
According to Jacob, "We are deploying a lot of tools to collect data from the 1.7 million, distributors the stores we cover and also from direct trade, e-commerce, etc to make sure we are spending in the right places at the right level and we are getting the right returns".
