Prasar Bharati invites program proposals from 'Creative Minds of Tomorrow' for digital, linear platforms

Prasar Bharati has issued a notice for inviting program proposals (NIPP) from Creative Minds of Tomorrow (CMOT) to develop high-quality, engaging content under Commissioning Mode for the pubcaster's digital and linear platforms.

CMOT is a novel talent initiative launched by the Ministry of Information & Broadcasting (MIB), and the National Film Development Corporation (NFDC), to commemorate the celebration of Azadi Ka Amrit Mahotsav at the 2021 edition of IFFI.

The applications have been invited under Commissioning Mode for DD News, DD National, and All India Radio (AIR).

"This collaboration aims to leverage the creative skills of young talents to produce visually compelling and informative programs that showcase government initiatives, India's cultural heritage, and relevant contemporary topics," it was said.

The content will be presented in a format that appeals to modern audiences, particularly Gen Z, with the intention of setting new standards for public service broadcasting.

A total of 32 programs are proposed under this initiative.

13 programs for DD News focusing on themes like climate change, sustainable development, India's cultural legacy, and current national and global affairs. These will be bi-monthly documentaries designed to provide information with engaging and relatable storytelling techniques.

12 programs for DD National, featuring a wide range of genres, including adventure travel shows, reality competitions, traditional cooking, and musical productions. The focus will be on showcasing India's cultural richness while providing diverse content suitable for all age groups.

7 programs for AIR designed for radio, covering themes such as storytelling, folklore, rural innovations, and inspirational narratives.

All the applications will be processed as per Chapter-2 of Content Sourcing Policy'24.

Each program is proposed to have a fixed production budget of Rs 5 lakhs, covering all aspects of production, including scripting, research, shooting, editing, and post-production.

For programs with more than two episodes, an additional cost of x50,000 per language per episode has been proposed.

Further, programs deemed suitable for radio adaptation will receive an additional budget for production of radio programme as per CBC rate Card, enabling content repurposing for AIR and expanding the audience base through audio formats.

The application mentioned that the work shall be awarded to qualified CMOTs in content evaluation on the "first come-first serve" basis as per the number of programs required for a particular platform for which program proposals are being invited.