Edelweiss Tokio Life Insurance rebrands to Edelweiss Life Insurance

The company has also refreshed its logo. However, it has retained its brand positioning of ‘zindagi unlimited.’

By  Storyboard18Jun 3, 2024 3:51 PM
Edelweiss Tokio Life Insurance rebrands to Edelweiss Life Insurance
Over the last 4 years, the life insurer has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors.

Edelweiss Tokio Life Insurance has rebranded as Edelweiss Life Insurance to underline its focus on innovation, simplicity, and a new-age approach to insurance.

Sumit Rai, MD & CEO, Edelweiss Life Insurance said, “The industry has transformed over last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”  

Over the last 4 years, the life insurer has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors. It has also worked on its data and data analytics capabilities to support continued innovation. These changes have enabled the company to be nimbler in serving its customers.

The company has also refreshed its logo. The company has retained its brand positioning of ‘zindagi unlimited.’

“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and partners,” Rai added. 

Since inception, the life insurer has grown at a CAGR of 40 percent. In FY24, it reported a claim settlement ratio of 99.23 percent, and an NPS (indicator of customer satisfaction) of 56.

First Published on Jun 3, 2024 3:11 PM

More from Storyboard18

Brand Makers

GOAT Brand Labs raises $21 million to drive omnichannel expansion

GOAT Brand Labs raises $21 million to drive omnichannel expansion

Quantum Brief

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

How it Works

Look beyond vanity metric to make most of print ads: Rajiv Gopinath of Publicis Media Services

Look beyond vanity metric to make most of print ads: Rajiv Gopinath of Publicis Media Services

How it Works

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

Quantum Brief

Bajaj Auto along with Nitin Gadkari launch world's first CNG motorcycle

Bajaj Auto along with Nitin Gadkari launch world's first CNG motorcycle

Quantum Brief

Byju's to face audit unless salaries are paid, says NCLT

Byju's to face audit unless salaries are paid, says NCLT

Quantum Brief

OnePlus India appoints Chinese exec as head of India operations amid govt's push for local talent

OnePlus India appoints Chinese exec as head of India operations amid govt's push for local talent

How it Works

BREAKING: MIB advisory on SDC; Only Food & Health sectors to upload self-declaration certificate for ads

BREAKING: MIB advisory on SDC; Only Food & Health sectors to upload self-declaration certificate for ads