Edelweiss Tokio Life Insurance rebrands to Edelweiss Life Insurance

Edelweiss Tokio Life Insurance has rebranded as Edelweiss Life Insurance to underline its focus on innovation, simplicity, and a new-age approach to insurance.

Sumit Rai, MD & CEO, Edelweiss Life Insurance said, “The industry has transformed over last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”  

Over the last 4 years, the life insurer has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors. It has also worked on its data and data analytics capabilities to support continued innovation. These changes have enabled the company to be nimbler in serving its customers.

The company has also refreshed its logo. The company has retained its brand positioning of ‘zindagi unlimited.’

“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and partners,” Rai added. 

Since inception, the life insurer has grown at a CAGR of 40 percent. In FY24, it reported a claim settlement ratio of 99.23 percent, and an NPS (indicator of customer satisfaction) of 56.