Reliance's JioCinema app surpassed global records with over 32 million concurrent viewers during the final game of the TATA IPL 2023 between the Chennai Super Kings and the Gujarat Titans, exceeding Hotstar's previous breakthrough. This substantial increase in viewership is likely due to the ongoing speculation about cricketer MS Dhoni’s final professional appearance. JioCinema has already started cementing its position as one of the best OTT players out there after acquiring rights to HBO and Warner Bros Discovery Inc. content.
Needless to say, netizens applauded not only Chennai Super Kings but JioCinema as well for achieving an astounding feat. Let’s take a look at some of the tweets about JioCinema’s achievement that went viral.
“Disney+ Hotstar used to charge Subscription, Mukesh Ambani made IPL Streaming Free”, tweeted Ravi Sutanjani who has worked with brands such as Oyo, Zomato and Rapido.
🚨 Record 3.3 Crore Concurrent Viewers for IPL 2023 Finals on Jio Cinema— Ravisutanjani (@Ravisutanjani) May 29, 2023
First Time Ever for any Digital Platform in India & Probably the New World Record
Disney+ Hotstar used to charge Subscription, Mukesh Ambani made IPL Streaming Free
“Few years down the line, there will be a case study in Ivy League colleges on how Jio was truly disruptive,” Said Gurmeet Chadha of Complete Circle, a wealth and asset management firm.
Almost 3.25 cr viewers live on Jio Cinema watching IPL finals. Highest ever digital viewership.— Gurmeet Chadha (@connectgurmeet) May 29, 2023
Jio getting into the big league globally..
Few years down the line ,there will be case study in Ivy League colleges on how Jio was truly disruptive.
ICICIdirect’s Twitter handle too revealed some staggering numbers and shared Mukesh Ambani’s strategy for JioCinema.
Viacom18 paid Rs.23,758 crore to acquire IPL streaming rights and they let people watch it on JioCinema for free. As JioCinema’s viewership starts soaring, their ad revenue is predicted to hit 2600 crores this IPL, which would be even more than the ad revenue from TV. Watch the video.
Jio Cinema hit 3.2 crore live viewers in the IPL final today - biggest ever in India.— ICICIdirect (@ICICI_Direct) May 29, 2023
Reliance's Viacom18 paid Rs 23758 crores to get IPL streaming rights for 4 years. What's Mukesh Ambani's strategy to make money off it?
Watch this 👇 pic.twitter.com/itHQtNCefm
GabbbarSingh’s tweet commended the engineering team of JioCinema and said that there were two winners – CSK (Chennai Super Kings) and JioCinema.
3.2 CRORES!— Gabbar (@GabbbarSingh) May 30, 2023
Other than CSK there is another team that won big after a a few hiccups.
The Engineering team of Jio Cinema. Managing such high concurrency without glitches, at such scale with so many product features, camera angles, commentary feeds was legendary. Totally… pic.twitter.com/RP6nJUzgzO