open menu
open menu
open menu
Latest News
Brand Makers
Gaming News
Media News
Special Coverage
Quantum Brief
#FreeOurSkylines
Watch.Listen
Latest News
Special Coverage
Advertising
Agency News
Media
Television
OTT
Digital
Social Media
The Visionaries
Brand Marketing
Gaming News
Interviews
Young Guns
About us
Storyboard18 Awards For Creativity
Power of Purpose
Digital Entertainment Summit
Share the Spotlight
Global Pioneers Summit
The Visionaries
DNPA
Home
watch listen
Mountain Dew Campaign: PepsiCo’s Vineet Sharma on the new ‘Darr Ke Aage Jeet Hai’
Mountain Dew Campaign: PepsiCo’s Vineet Sharma on the new ‘Darr Ke Aage Jeet Hai’
Vineet Sharma, category director- Mountain Dew, Pepsico India, speaks on the brand’s new take on Darr Ke Aage Jeet Hai campaign.
By
Storyboard18
| Oct 1, 2022 10:40 AM
Follow us
Vineet Sharma, category director- Mountain Dew, Pepsico India
ADVERTISEMENT
Tags
Interview
Mountain Dew
PepsiCo India
Vineet Sharma
First Published on
Sep 30, 2022 10:37 AM
More from
Storyboard18
Gaming
WinZO founders sent to 14-Day judicial custody in ED money laundering probe
Agency News
EXCLUSIVE: Madison files second petition against CCI in Delhi HC; Questions regulator’s core powers
How it Works
Sudha Murthy Warns: “Social Media Is Like a Knife” — Calls for Regulation on Child Influencers
Gaming
Breaking: WinZO moves Karnataka HC, calls ED raids “Illegal and Void” as founders remain in custody
Digital
India weighs always-on satellite tracking for phones; Apple, Google push back
Digital
X fined 120 million euros by EU in Digital Services Act penalty
Digital
Meta signs AI content deals to boost its news-answering chatbot
Digital
NYT sues Perplexity AI for allegedly using its journalism without permission
Brand Marketing
Brand IndiGo in Turbulence: 1,200+ flights cancelled, shares slide & govt probe sparks unprecedented reputational crisis
Agency News
EXCLUSIVE: Ulka, Mudra find new home in BBDO after Omnicom–IPG merger shake-up
Agency News
Legacy crumbles, Indies surge: Omnicom–IPG deal resets the agency power balance
Brand Makers
Bookstrapping: How Translators Became Global Gatekeepers
How it Works
Aviation duopoly and DGCA lapses: IndiGo crisis exposes deep flaws in India's skies
How it Works
IndiGo’s turbulence sends fares soaring: Is Air India the real winner?
How it Works
Netflix seals $82.7B acquisition of Warner Bros following Discovery Global separation
How it Works
Govt launches probe into IndiGo chaos, directs airlines to issue automatic refunds
Digital
Today in AI | OpenAI pushes 'Garlic' AI model | Nvidia-OpenAI deal unsettled | 30% of Indian startups now AI-led
Special Coverage
Indigo chaos intensifies | CBFC ensures women representation | SMFG India Credit pushes progressive HR policies
Brand Makers
Ahead of Magnum ice cream listing on Amsterdam, London exchanges, CEO Peter ter Kulve bids goodbye to Unilever
Social Media
IndiGo flight cancellations force Bengaluru tech couple to attend own reception virtually
Brand Marketing
IndiGo chaos: Airline waives cancellation, rescheduling fees for December 5-15 bookings
Television
CBFC ensures 50% women’s representation in all film examining, revising panels: Govt
How it Works
SMFG India Credit pushes progressive HR policies with menstrual leave rollout
How it Works
IndiGo Flight chaos causes massive surge in train tickets as demand across major routes
How it Works
IndiGo chaos deepens, stranded flyer pleads boss 'not to fire him’ amid flight cancellations
Digital
Mark Zuckerberg weighs deep cuts to Metaverse division as Meta reorients spending towards AI
Digital
How to make 3D caricatures of yourself with Gemini Nano Banana Pro: A step-by-step guide
Brand Makers
Sam Altman explores multibillion-dollar space ventures in bid to rival Elon Musk
Digital
Cloudflare faces major disruption hits Zerodha, Canva and others, issues statement while restoring services
Digital
OpenAI pushes development of ‘Garlic’ AI model to challenge Google’s Gemini 3
