DoT floated Rs 5.5 cr tender for Social Media Agency to boost digital outreach

The agency is tasked with bolstering the Department of Telecommunications (DoT)’s online presence across platforms such as X (formerly Twitter), Facebook, Instagram, YouTube, and LinkedIn.

By  Storyboard18Apr 15, 2025 9:11 AM
DoT floated Rs 5.5 cr tender for Social Media Agency to boost digital outreach
Although the bidding has already taken place on April 11, the bid offer is valid for up to another 180 days.

The Department of Telecommunications (DoT) has sought a professional social media management agency to strengthen its online presence and public engagement, as per a recently floated tender on the Government e-Marketplace (GeM).

According to the bid document, the estimated value of the two-year contract is Rs 5.5 crore (inclusive of GST). The scope of work includes end-to-end management of DoT’s social media platforms—such as Twitter, Facebook, Instagram, YouTube, and LinkedIn—covering content creation, design, daily updates, community management, social listening, campaign ideation and execution, analytics, and crisis communication.

The agency, with at least five years of experience, is also tasked to handle campaign management, provide helpdesk support, conduct basic reporting and analytics, and offer training and capacity-building for internal staff. The work will be conducted in both English and Hindi, as needed.

Although the bidding has already taken place on April 11, the bid offer is valid for up to another 180 days.

It was a two-packet bid with two days allowed for technical clarifications. The bid followed a Quality and Cost Based Selection (QCBS) model, with 70% weightage assigned to technical evaluation and 30% to financials.


Tags
First Published on Apr 15, 2025 9:11 AM

More from Storyboard18

Brand Makers

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

How it Works

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Advertising

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

WPP cuts profit, revenue outlook for 2025 as client spending slows amid tougher economy

How it Works

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

Advertising

Tips Music's adex rises 69%; music revenue accounted for Rs 310 crore in FY25

Tips Music's adex rises 69%; music revenue accounted for Rs 310 crore in FY25

Advertising

Despite digital boom, marketing startups struggle to attract investors

Despite digital boom, marketing startups struggle to attract investors

Brand Makers

Exclusive Break: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO

Exclusive Break: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO