Future Generali India Life Insurance Company Ltd appoints Geetanjali Chugh Kothari as Chief Marketing Officer

Prior to joining Future Generali, Chugh held the position of Head of Marketing and Corporate Communication at Bharti AXA Life Insurance. Her prior experience includes working for Future Group, HT Media, and Mudra Max.

By  Storyboard18May 25, 2023 3:39 PM
Future Generali India Life Insurance Company Ltd appoints Geetanjali Chugh Kothari as Chief Marketing Officer
In her new role as the CMO, Chugh will report to Bruce de Broize, Managing Director & CEO, of Future Generali India Life Insurance, and will be based in the head office in Mumbai.

Future Generali India Life Insurance Co. Ltd. announced the appointment of Geetanjali Chugh Kothari as its new Chief Marketing Officer (CMO). In her role as the CMO, Geetanjali will be responsible for leading the organization's marketing, communications, digital, and customer experience initiatives.

In her new role as the CMO, Chugh will report to Bruce de Broize, Managing Director & CEO, of Future Generali India Life Insurance, and will be based in the head office in Mumbai.

Chugh comes with over 17 years of experience in the marketing domain in BFSI, media and retail. Prior to joining Future Generali, Chugh held the position of Head of Marketing and Corporate Communication at Bharti AXA Life Insurance. Her prior experience includes working for Future Group, HT Media, and Mudra Max.

Mr. Bruce de Broize, Managing Director & CEO of Future Generali India Life Insurance Co. Ltd., expressed, “Geetanjali's extensive work experience in the BFSI and insurance sectors, coupled with her expertise in driving strategic initiatives centred around innovation, sustainability, customer experience, and business enablement, make her an exceptional addition to our dynamic leadership team as our new CMO. I am confident Geetanjali will be a great asset to the Company and will strategically lead the marketing team and enable the organisation to deliver on our customer lifetime partner objectives.”

Geetanjali Chugh Kothari, CMO - Future Generali India Life Insurance Co. Ltd., said, “I am thrilled to be joining Future Generali India Life Insurance Co. Ltd. Generali Group’s rich legacy of 190 years across the globe and its commendable contributions to insurance sector inspire me. I am grateful for this opportunity and eager to collaborating with the leadership team. Drawing from my past experiences, my goal is to position Marketing and Communication as essential contributors to the brand's preference and organisation goals, and our commitment to being a lifetime partner to our customers. Through thoughtful and innovative practices, we will strive to create meaningful connections and lifetime value for our customers.”

First Published on May 25, 2023 3:34 PM

More from Storyboard18

Brand Makers

New age podcasters, old world reading?

New age podcasters, old world reading?

Brand Makers

The marketer's job will have a shorter tenure: Rathin Lahiri, SBI General Insurance

The marketer's job will have a shorter tenure: Rathin Lahiri, SBI General Insurance

Brand Makers

JSW MG Motor enters the 'accessible luxury' electric car market

JSW MG Motor enters the 'accessible luxury' electric car market

Brand Makers

Coldplay Concert: Bombay HC urges Govt to address ticket sales malpractice

Coldplay Concert: Bombay HC urges Govt to address ticket sales malpractice

Brand Makers

ITC Chairman Sanjiv Puri advocates vision over work hours amid 90-hour workweek debate

ITC Chairman Sanjiv Puri advocates vision over work hours amid 90-hour workweek debate

Brand Makers

The Hershey Company's President & CEO Michele Buck announces retirement

The Hershey Company's President & CEO Michele Buck announces retirement

Brand Makers

India to cross 900 million internet users by 2025, increased use from rural areas: Report

India to cross 900 million internet users by 2025, increased use from rural areas: Report

Brand Makers

Bhaskar Das tribute: He wanted to play the school Principal in the movie, recalls Sandeep Goyal

Bhaskar Das tribute: He wanted to play the school Principal in the movie, recalls Sandeep Goyal