Here's what PhonePe’s CEO thinks about rivals Paytm and CRED

The interview highlighted Sameer Nigam's belief in the value of healthy competition, which he asserts can coexist with mutual respect and admiration for the strengths each player brings to the table.

By  Storyboard18May 29, 2025 8:44 AM
Here's what PhonePe’s CEO thinks about rivals Paytm and CRED
Sameer Nigam eschewed the notion of exploiting competitors' vulnerabilities, describing it as a a "perverse game". Instead, he emphasized the importance of recognizing and respecting the strengths and innovations of industry peers.

In a candid conversation with CNBC-TV18's Shereen Bhan, PhonePe CEO Sameer Nigam offered a rare glimpse into the competitive landscape of the fintech industry, acknowledging Paytm's pioneering innovations while critically assessing the sector's dog-eat-dog situation.

Nigam eschewed the notion of exploiting competitors' vulnerabilities, describing it as a a "perverse game". Instead, he emphasized the importance of recognizing and respecting the strengths and innovations of industry peers.

"I think in our sector over the last 10, 15 years, the most innovative by far and away has been Paytm," Nigam shared, citing their introduction of the digital wallet, QR code system, and soundbox as significant contributions.

While Nigam praised Paytm for its ground-breaking initiatives, he offered a more nuanced view of CRED, noting its emphasis on design aesthetics. "Cred got gloss to design. It's glossy. It looks like. Really polished," he remarked, highlighting a different facet of innovation within the competitive landscape.

Nigam's reflections did not shy away from the realities of fierce competition, acknowledging instances where rivals have targeted PhonePe opportunistically. "I think it becomes, at some point, so competitive that people forget why they started the game, and it just becomes a dog-eat-dog market situation," he observed.

First Published on May 29, 2025 8:29 AM

More from Storyboard18

Brand Makers

Meta's ad policy could lead to 30% surge in ad spends by RMG operators | Qcomm brand wars | McDonald's India awards media mandate to Starcom

Meta's ad policy could lead to 30% surge in ad spends by RMG operators | Qcomm brand wars | McDonald's India awards media mandate to Starcom

Brand Makers

Satya Nadella explains Microsoft layoffs: Not a performance issue

Satya Nadella explains Microsoft layoffs: Not a performance issue

Brand Makers

Centre slaps notice to Patanjali Ayurved over 'suspicious transactions'

Centre slaps notice to Patanjali Ayurved over 'suspicious transactions'

Brand Makers

M&C Saatchi Group's APAC CEO Justin Graham to step down; Dani Bassil to succeed

M&C Saatchi Group's APAC CEO Justin Graham to step down; Dani Bassil to succeed

Brand Makers

Oyo's rebranding: Founder Ritesh Agarwal seeks suggestions for new name

Oyo's rebranding: Founder Ritesh Agarwal seeks suggestions for new name

Brand Makers

Instamart appoints Ankit Jain as Senior Vice President of Operations

Instamart appoints Ankit Jain as Senior Vice President of Operations

Brand Makers

India set to become the ‘Data Capital of the World’, says Scindia

India set to become the ‘Data Capital of the World’, says Scindia

Brand Makers

Tesla backers demand full-time CEO commitment from Musk again amid slumping sales and political distractions

Tesla backers demand full-time CEO commitment from Musk again amid slumping sales and political distractions