AMUL ready to enter European market after success in US: MD

AMUL, one of India's most iconic dairy brands, is preparing to make its entry into the European market, marking a historic moment for the Gujarat-based co-operative, PTI reported.

The announcement comes on the heels of AMUL's successful launch in the United States, where its milk has received a warm reception, according to Jayen Mehta, Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF).

Speaking at the 11th Dr Verghese Kurien Memorial Oration on "AMUL Model: Transforming Lives of Millions," organized by a private business management institute here on Saturday, Mehta said, "India is now the largest milk producer in the world and is set to produce one-third of the world's total milk in the coming years."

Mehta emphasized that dairy is not just a business for AMUL but a crucial livelihood for millions in rural India. He attributed much of the brand's success to the ecosystem developed by the late Dr Verghese Kurien, the founder of AMUL and often referred to as the father of the White Revolution in India.

"Amul's recent launch in the US has been highly successful," Mehta said. "We are now ready to enter the European market, which will be a historic step for us."

As part of AMUL's strategy to stay relevant, Mehta said the co-operative has focused on providing protein-rich, organic, and chemical-free products that consumers trust, while also expanding its capacity and infrastructure to meet growing demand.

"If India could offer a gift to the world, it would be the cooperative working system - a gift Dr Kurien gave us. His belief in cooperation has sparked a new revolution in India," Mehta added. Currently, AMUL collects over 310 lakh litres of milk daily across 107 dairy plants in India, offering over 50 products, and selling 22 billion packs annually.

With a turnover of Rs 80,000 crore, AMUL is now ranked as the strongest dairy and food brand globally, owned by 36 lakh farmers, Mehta claimed.

Nirmala Kurien, daughter of Dr Verghese Kurien, also addressed the gathering, recalling how her father had dared to dream more than half a century ago that India, then a milk-deficient country, could one day become self-sufficient. "Today, India stands as the world's largest producer of milk," she said.

Fr S George, Director of XLRI Jamshedpur, praised Dr Kurien's life and legacy, saying his commitment to improving rural livelihoods through cooperation continues to inspire generations.