Hero MotoCorp launches accelerator program 'Hero For Startups'

Hero For Startups (HFS) aims to identify and fund promising startups across the country that demonstrate the potential to transform the future of automotive industry.

By  Storyboard18Nov 27, 2024 7:06 PM
Hero MotoCorp launches accelerator program 'Hero For Startups'
HeroMotocorp

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today launched the Hero For Startups (HFS) program with "a vision to transform mobility for Bharat and beyond."

Hero For Startups (HFS) aims to identify and fund promising startups across the country that demonstrate the potential to transform the future of automotive industry. The company said in a statement, Aligned with Hero MotoCorp’s vision – Be the Future of Mobility – this initiative will serve as a catalyst in fostering a strong technology-driven innovation and talent ecosystem."

The program provides selected startups with exclusive access to Hero MotoCorp’s Research and Development facilities in Germany and India, the Company’s extensive network of dealers, suppliers and partners, along with mentorship. Shortlisted startups will have the opportunity to work on paid Proofs of Concept (PoCs) enabling successful PoCs to integrate their solutions into Hero's product portfolio, unlocking valuable market exposure and accelerating the growth and visibility of their innovations.

The objectives of the program are to drive the development of cutting-edge technologies and disruptive solutions to transform the mobility sector, collaborate with emerging startups, and shape the future of mobility through innovation that is scalable and sustainable

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "Hero For Startups is our commitment to shaping the future of mobility and beyond through innovation, entrepreneurship, and collaboration. Rooted in the vision of our Hon'ble Prime Minister Shri Narendra Modi’s Atmanirbhar Bharat, it is a transformative platform that empowers India to excel on the global stage. Inviting dreamers, doers, and visionaries, this initiative is a catalyst for extraordinary ideas to tackle real-world challenges for Bharat while opening doors to unprecedented opportunities."

He added, "Hero For Startups accelerates India’s rise as a global leader, setting new benchmarks for innovation and impact and creating a world of possibilities for generations to come.”

First Published on Nov 27, 2024 7:05 PM

More from Storyboard18

Brand Marketing

Gen Z leads consumer spending in India's youthful market: Dentsu-PhonePe Report

Gen Z leads consumer spending in India's youthful market: Dentsu-PhonePe Report

Brand Marketing

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

How it Works

After Hyundai announced price hike, now Maruti says it will increase car prices by 4%

After Hyundai announced price hike, now Maruti says it will increase car prices by 4%

Brand Marketing

Trademark victory for Metro Brands: Court orders injunction against infringing company

Trademark victory for Metro Brands: Court orders injunction against infringing company

Brand Marketing

Myntra rolls out M-Now to join qcomm bandwagon for fashion deliveries in Bengaluru

Myntra rolls out M-Now to join qcomm bandwagon for fashion deliveries in Bengaluru

Brand Marketing

OpenAI unveils $200 ChatGPT Pro subscription for engineers and researchers

OpenAI unveils $200 ChatGPT Pro subscription for engineers and researchers

Brand Marketing

Tata Starbucks eyes growth through innovation in food, beverages, and store formats

Tata Starbucks eyes growth through innovation in food, beverages, and store formats

How it Works

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom

620 mn viewers, 92,000 ads, $76 mn revenue: Inside India’s sports marketing boom