Digital skills drive 76% surge in festive hiring: Report
Beyond traditional festive jobs, employers are also hiring for prompt engineers, process automation analysts, and data marketing executives to manage AI-driven customer engagement and festive trend analysis.
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As India enters the festive season, companies across sectors are increasing their hiring efforts not only for traditional frontline and delivery roles but also for digitally enabled seasonal positions.
Commenting on the trend, Shantanu Rooj, Founder & CEO, TeamLease EdTech, said, “Festive hiring is no longer about just filling seats; it’s about finding talent that can navigate daigital tools, platforms, and AI-enabled systems. The festive season creates unique spikes in demand, and workers with digital skills are best positioned to capitalize on these opportunities.”
Key Highlights from the Festive Hiring Season 2025
Temporary Roles Surge This Festive Season
According to TeamLease EdTech's latest report, demand for gig and short-term workers is rising, driven by sectors like e-commerce, logistics, and customer support. Tier-2 and Tier-3 cities are seeing the fastest growth in digitally-enabled hiring.
Digital Skills: A Core Requirement
Nearly 75.9% of employers now mandate technical proficiency even for seasonal roles. Workers proficient in digital platforms, inventory systems, and AI-based order management are more likely to secure repeat contracts.
Emergence of Tech-Enabled Seasonal Roles
Beyond traditional festive jobs, employers are also hiring for prompt engineers, process automation analysts, and data marketing executives to manage AI-driven customer engagement and festive trend analysis.
Strong Fresher Hiring Intent
As per TeamLease EdTech HY2 2025, 70% of employers have indicated strong intent to hire freshers during the festive period. Tech startups and e-commerce firms lead this surge with 88% fresher hiring intent, underscoring that entry-level roles now demand digital readiness.
Gig Work as a Career Launchpad
Two out of three festive gig workers view short-term roles as a pathway to permanent employment.
Upskilling Gains Priority
Companies are investing in short-term training programs focused on:
E-commerce platform operation
AI tool literacy
Customer service automation
Digital process optimization
The surge in digitally skilled festive hiring signals a permanent evolution in India’s workforce structure. As technology reshapes even temporary employment, digital proficiency is no longer a differentiator; it’s a baseline. The coming years will see seasonal hiring transforming into a testbed for future-ready, tech-enabled talent.
