Airtel Xstream Play strengthens regional content library, partners with Sun NXT

Some of the other apps on Airtel Xstream Play include Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix amongst many others.

By  Storyboard18May 1, 2024 3:12 PM
Airtel Xstream Play strengthens regional content library, partners with Sun NXT
It also offers the features such as single subscription, single sign-in, unified content search and AI driven personalised curation for each user with users being able to access Airtel Xstream Play across devices including mobiles, tablets, laptops through the app or web and on large screens. (Image source: Unsplash) (Image source: Unsplash)

Bharti Airtel (“Airtel”) announced that Airtel Xstream Play, the OTT aggregator service with over five million paid subscribers, has partnered with Sun NXT, a leading video streaming platform, owned and operated by the Sun TV Network Limited.

Airtel Xstream customers can now enjoy Sun NXT’s 50,000+ hours of content that include exciting titles across blockbuster movies, exclusive series, TV shows, live TV, kid’s content and more in a whole host of languages from Tamil to Telugu, Kannada, Malayalam, Bangla and Marathi. Users can enjoy content from across 23 content apps on Airtel Xstream making it one of the largest bouquets of OTT content aggregated on a single app in India.

It also offers the features such as single subscription, single sign-in, unified content search and AI driven personalised curation for each user with users being able to access Airtel Xstream Play across devices including mobiles, tablets, laptops through the app or web and on large screens.

Some of the other apps on Airtel Xstream Play include Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix amongst many others.


Tags
First Published on May 1, 2024 3:12 PM

More from Storyboard18

Digital

Pakistani Stars removed from Bollywood posters on Spotify, YouTube amid India-Pakistan tensions

Pakistani Stars removed from Bollywood posters on Spotify, YouTube amid India-Pakistan tensions

Special Coverage

Despite government advisory, Pakistani content remains accessible on Spotify

Despite government advisory, Pakistani content remains accessible on Spotify

How it Works

DPIIT: M&E startups cross 2,400 mark, constitute 1.46% of total startup ecosystem

DPIIT: M&E startups cross 2,400 mark, constitute 1.46% of total startup ecosystem

How it Works

India’s I&B sector draws ₹5,408 cr FDI in 2024, Radio rebounds strongly

India’s I&B sector draws ₹5,408 cr FDI in 2024, Radio rebounds strongly

How it Works

Media industry rallies for distinct rules for TV and OTT regulation

Media industry rallies for distinct rules for TV and OTT regulation

How it Works

MIB issues advisory to discontinue Pakistani web series, films, music on OTT

MIB issues advisory to discontinue Pakistani web series, films, music on OTT

Gaming

Tax authorities crack down on foreign digital firms to enforce GST compliance

Tax authorities crack down on foreign digital firms to enforce GST compliance

Brand Makers

'Gaming is a new avenue for India's economic strength,' says Bansuri Swaraj at DLF 2025

'Gaming is a new avenue for India's economic strength,' says Bansuri Swaraj at DLF 2025