PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign.

By  Storyboard18Feb 27, 2024 7:30 PM
PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters
Earlier today, Union Minister Anurag Thakur also launched the #MeraPehlaVoteDeshKeLiye anthem on X. (Image taken from @narendramodi via Twitter)

Prime Minister Narendra Modi has invited people to participate in the ‘Mera Pehla Vote Desh Ke Liye’ campaign. The campaign is aimed at encouraging young voters to exercise their democratic right to vote.

Earlier today, Union Minister Anurag Thakur also launched the #MeraPehlaVoteDeshKeLiye anthem on X. The campaign is aimed at encouraging young voters to exercise their democratic right to vote.

“A clarion call was given by our Honourable PM Shri Narendra Modi Ji in his recent Mann Ki Baat address and as the nation gears up for its biggest festival of democracy, I urge all of you to join the #MeraPehlaVoteDeshKeLiye campaign and encourage young voters to exercise their democratic right,” said Thakur.

The anthem is an effort to contribute to the campaign launched by Election Commission of India towards voter awareness. Speaking about the campaign in his Mann Ki Baat address, Prime Minister Narendra Modi had said that the campaign focusses on encouraging first time voters to participate in the electoral process in large numbers.

He had also said that Bharat is proud of its youth power that is full of passion and energy and the more youth participate in the electoral process, the better the results will be for the country.

The Prime Minister has also issued an appeal to influencers across various platforms, including Instagram, YouTube, the film industry, literature, and other mediums, urging them to actively engage in this campaign and inspire first-time voters.

First Published on Feb 27, 2024 7:30 PM

More from Storyboard18

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

How it Works

Creatives cross with clients for scraping their ideas

Creatives cross with clients for scraping their ideas

Quantum Brief

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'