Experts' Take On Reinvention Of Ad Campaigns Through Technology

Storyboard18’s Ankita Saxena talks to Wavemaker India’s Shekhar Banerjee & Mondelez India’s Anil Vishwanathan on tech reorienting their approach towards marketing strategies

By  Storyboard18Jul 29, 2022 6:32 PM
Experts' Take On Reinvention Of Ad Campaigns Through Technology
Insight behind Thums Up's new campaign ‘Soft Drink Nahin, Toofan’
First Published on Jun 18, 2022 10:00 AM

More from Storyboard18

Brand Makers

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

Brand Makers

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

Watch Listen

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Watch Listen

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Watch Listen

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Watch Listen

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Watch Listen

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand