Britannia appoints Tilt Brand Solutions as Agency on Record

Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships.

By  Storyboard18Apr 10, 2025 10:22 AM
Britannia appoints Tilt Brand Solutions as Agency on Record
Tilt has been tasked with conceiving impactful brand strategies, and to create & execute communication assets across formats and platforms that deliver engaging and meaningful brand experiences for new and current consumers.

Britannia Industries has named Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for the Cakes, Rusk, Bread and Croissant portfolio.

Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships.

Shekhar Agarwal, General Manager – Marketing, Britannia commented, “For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses.”

Tilt has been tasked with conceiving impactful brand strategies, and to create & execute communication assets across formats and platforms that deliver engaging and meaningful brand experiences for new and current consumers.

Hari Krishnan, Chief Business Officer, Tilt Brand Solutions added, "We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category."

First Published on Apr 10, 2025 10:22 AM

More from Storyboard18

Agency News

Publicis acquires Adopt, a brand building company at the center of sport, athletes and culture

Publicis acquires Adopt, a brand building company at the center of sport, athletes and culture

Advertising

82.5 Communications India win Tata Consumer Products' creative mandate

82.5 Communications India win Tata Consumer Products' creative mandate

Advertising

Rediffusion Kolkata wins the creative mandate of FMCG brand Prabhuji

Rediffusion Kolkata wins the creative mandate of FMCG brand Prabhuji

Agency News

After AKQA exit, Ajaz Ahmed bets on a new vision with Studio.One

After AKQA exit, Ajaz Ahmed bets on a new vision with Studio.One

Advertising

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Advertising

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

PSUs fuel 'Reverse Auction' menace, undermining media ethics and agency value

Brand Makers

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Brand Makers

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’