Bhawna Sikka to join Adidas India as CMO: Exclusive

Bhawna Sikka is set to join the sportswear major Adidas from Haleon, as per industry sources.

By  Storyboard18Jun 28, 2024 4:44 PM
Bhawna Sikka to join Adidas India as CMO: Exclusive
Bhawna Sikka began her career at Nestle, where she held several key roles. As the senior brand manager - healthcare nutrition, Sikka was responsible for complete alignment of marketing strategies and products of Nestlé’s acquired health care nutrition portfolio.

Bhawna Sikka, who was the category lead - Oral Healthcare, Haleon India (formerly GSK Consumer Healthcare), is set to join sportswear major Adidas as chief marketing officer, as per industry sources. Sikka is set to take over the role which was held by Sunil Gupta who left to join Delhi Capitals as chief executive officer.

Sikka began her career at Nestle, where she held several key roles. As the senior brand manager - healthcare nutrition, Sikka was responsible for complete alignment of marketing strategies and products of Nestlé’s acquired health care nutrition portfolio. The portfolio acquired from Novartis Nutrition globally was integrated in India in 2010. Sikka has led work for assimilation of the range in Nestlé and a complete business and communication relaunch in 2012.z

Her innings at GSK Consumer Healthcare India began in 2016 as the global marketing manager - ENO, India subcontinent.

First Published on Jun 28, 2024 4:44 PM

More from Storyboard18

Brand Makers

KFC, Pizza Hut operator Devyani International narrows losses to Rs 16 crore in Q4 FY25

KFC, Pizza Hut operator Devyani International narrows losses to Rs 16 crore in Q4 FY25

Brand Makers

MrBeast's hits $1 billion net worth, becomes world's youngest billionaire under 30

MrBeast's hits $1 billion net worth, becomes world's youngest billionaire under 30

Brand Makers

Faye Iosotaluno to step down as CEO of Tinder in July

Faye Iosotaluno to step down as CEO of Tinder in July

Brand Makers

“Support stories that stir emotion, not just sell” says Suniel Shetty to advertisers at Goafest

“Support stories that stir emotion, not just sell” says Suniel Shetty to advertisers at Goafest

Brand Makers

Disney sues YouTube to block key Executive hire

Disney sues YouTube to block key Executive hire

Brand Makers

Mergers leading to job losses: Sam Balsara

Mergers leading to job losses: Sam Balsara

Brand Makers

Naveen Tahilyani resigns as CEO of Tata Digital, joins Prudential Plc

Naveen Tahilyani resigns as CEO of Tata Digital, joins Prudential Plc

Brand Makers

Performance or perception: What’s actually driving CMO salaries in 2025?

Performance or perception: What’s actually driving CMO salaries in 2025?