Freshworks appoints Kady Srinivasan as CMO

Kady Srinivasan, who most recently served as chief marketing officer at You.com, has been appointed CMO at Freshworks.

In a note announcing her departure from You.com, Srinivasan wrote, “After a short but thrilling few months at You.com, I am leaving to pursue another exciting opportunity. I am endlessly grateful to Richard Socher and Bryan McCann for giving me the opportunity to be part of a world-class team, learn from some of the best AI minds on the planet, and contribute to building the next generation of AI infrastructure.”

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Before You.com, Srinivasan was CMO at Lightspeed Inc., a publicly listed company with over USD 1 billion in revenue. There, she doubled market share in key regions by pivoting the business to an ICP-led strategy, quadrupled marketing efficiency, and drove a parallel geographic and domain expansion to strengthen product–market fit.

Earlier, she served as Klaviyo’s first global head of marketing and de facto general manager of its product-led growth business. During her tenure, the company nearly tripled annual recurring revenue—from $150 million to $600 million. She scaled the marketing team from 15 to 150, led a comprehensive rebrand, established new category positioning, grew the PLG business by 50% annually, and launched Klaviyo’s enterprise go-to-market motion.

Prior to Klaviyo, Srinivasan held a chief revenue officer role at Owlet, where she helped grow the business from $30 million to $100 million, including through the COVID period. Before that, she was global head of go-to-market marketing at Dropbox, contributing to the company’s pre-IPO growth phase.

Her earlier career includes stints at Intel, Clarkston Consulting, Ubisoft, Betable and Electronic Arts.