Prime Video names Divij Sharma as the Head of Customer Engagement

Previously, Divij Sharma led Amazon as senior manager, Alexa marketing and business intelligence.

By  Storyboard18Apr 23, 2025 8:56 AM
Prime Video names Divij Sharma as the Head of Customer Engagement
In his previous role, Divij Sharma led marketing and insights for Amazon Alexa in India. He spearheaded innovative features and partnerships, expanding Alexa's presence across diverse device ecosystems.

Divij Sharma, who led Amazon as senior manager, Alexa marketing and business intelligence, has been named the head of customer engagement at Prime Video and Amazon MGM Studios.

His expertise spans across user acquisition, retention, and customer lifecycle management, all driven by data-backed growth algorithms and consumer insights.

Sharma began his career at McKinsey & Company as an intern and was elevated to junior analyst. Then, he joined Amazon as a key account manager, and has held various positions in different capacities in his 11 year stint.

In his previous role, Sharma led marketing and insights for Amazon Alexa in India. He spearheaded innovative features and partnerships, expanding Alexa's presence across diverse device ecosystems.

He led the overall marketing function for Alexa India, encompassing user growth and retention, performance marketing, brand and partner marketing, and drove go-to-market for strategic Alexa features from research, pricing, positioning, digital & ATL/BTL marketing to scaling user adoption levels.

He head the insights team for CX and engagement; developed frameworks for business analytics, research and intelligence around business performance data and marketplace trends to understand financial, business, operational and customer implications of Alexa engagement initiatives.

First Published on Apr 23, 2025 8:56 AM

More from Storyboard18

Brand Makers

Britannia Industries posts 4% rise in profit to Rs 559.13 crore in Q4FY25

Britannia Industries posts 4% rise in profit to Rs 559.13 crore in Q4FY25

Brand Makers

Flipkart VP Ashish Vijayvergiya to launch new venture within company, following path of super.money, PhonePe

Flipkart VP Ashish Vijayvergiya to launch new venture within company, following path of super.money, PhonePe

Brand Makers

Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions

Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions

Brand Makers

Bill Gates plans to give away $200 billion, criticises Elon Musk over aid cuts

Bill Gates plans to give away $200 billion, criticises Elon Musk over aid cuts

Brand Makers

Britannia reports modest profit growth amid challenging market conditions

Britannia reports modest profit growth amid challenging market conditions

Brand Makers

Britannia's Varun Berry named CEO in addition to his current role as Exec VC and MD

Britannia's Varun Berry named CEO in addition to his current role as Exec VC and MD

Brand Makers

Ajoy Chawla named next MD of Titan Company Ltd; to succeed C. K. Venkataraman

Ajoy Chawla named next MD of Titan Company Ltd; to succeed C. K. Venkataraman

Brand Makers

Kalyan Jewellers' ad and promotion spendings up by 16% to Rs 106 crore in Q4 FY25

Kalyan Jewellers' ad and promotion spendings up by 16% to Rs 106 crore in Q4 FY25