Amazon Now plans to open 2 new micro-fulfillment centers a day, targets more than 300 by 2025 end

Amazon has signalled an aggressive expansion of its quick-commerce arm, Amazon Now, announcing plans to open two new micro-fulfilment centres every day and take its network to more than 300 sites by the end of the year. The company said the accelerated rollout is aimed at deepening its presence in Bengaluru, Delhi and Mumbai as it steps up competition with Flipkart and established players such as Blinkit, Zepto and Instamart, as per a PTI report.

The e-commerce giant currently operates an estimated 250 such centres, and is now sharpening its focus on deeper penetration across Bengaluru, Delhi and Mumbai—markets where rivals Flipkart and incumbent players Blinkit, Zepto and Instamart already have a strong foothold.

Samir Kumar, Country Manager, Amazon India, in a statement that they are excited to see customer response to Amazon Now and have accelerated our expansion plans. They will end the year at well over 300 micro-fulfilment centres and are not slowing down—opening two such centres a day across Bengaluru, Delhi and Mumbai.

Kumar added that the expansion underscores Amazon’s intent to serve more neighbourhoods with the level of speed and assortment the brand is known for. He said that this rapid scale-up reflects their commitment to serving more neighbourhoods with the speed and selection customers expect from Amazon—from essentials in minutes through Amazon Now and a broader selection with deliveries in a few hours, the same day or next day.

Amazon Now currently offers delivery of essential items within minutes, a complete grocery range and around 40,000 additional items within hours. Over one million products are available for same-day delivery, with a further four million deliverable the next day.