Amul tops as the world's strongest food brand: Brand Finance report

Dairy company Amul has risen to become the world’s strongest food brand, with a Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating, stated Brand Finance's Food & Drink 2024 report.

Amul’s brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics, highlighted the report.

Nestlé, whose brand value was down by seven percent to USD 20.8 billion, continues to hold the title of the world’s most valuable food brand.

Lay’s, whose brand value was up by nine percent to USD12 billion has climbed to the second position globally, surpassing Yili whose brand value was down by six percent to USD11.6 billion which holds the third spot.

The report highlighted that the food and beverage sector has seen a four percent decline in brand value this year, totalling around USD268 billion. This is due to consumers favouring smaller, private label brands over big names for unique, personalised products.

Coca-Cola, whose brand value was up by five percent to USD35 billion retained its title as the world’s most valuable non-alcoholic drinks brand.

Coca-Cola also remains the strongest non-alcoholic drinks brand, holding the ranking’s only AAA+ brand strength rating and recording a Brand Strength Index (BSI) score increase of 0.8 points to 90.4 of 100.

Valion, whose brand value was up by 31 percent to USD2 billion secured the 10th position as the fastest-growing dairy brand. This is primarily attributed to the acquisition of Planti, a Finnish producer of plant-based dairy alternative products. With this acquisition, Oddlygood, a subsidiary of Valio, becomes the market leader in plant-based dairy alternative snacks in Sweden and dairy alternative cooking products in Finland, highlighted the report.

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