Amul wins trademark infringement case against Italian brand Amuleti

India's dairy brand Amul has won a trademark infringement case against an Italian brand.

Gujarat Cooperative Milk Marketing Federation (GCMMF), owner of Amul filed a lawsuit arguing that the dairy company is a household name in India and has a global reputation, Times of India reported.

On the other hand, Italian company Terre Primitive "blatantly" copied the script, style, and manner of Amul packaging and only added "eti" as a suffix in its name, making it Amuleti, Singh contended.

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Henceforth, the English daily said that the Delhi High Court granted an injunction in favour of Amul, the world's 8th dairy organization. Justice Mini Pushkarna passed the order restraining the Italian firm from using or dealing with any marks identical to "Amul" and directed them to remove infringing products from their website.

"In the above said circumstances, the plaintiffs have demonstrated a prima facie case for grant of injunction and, in case, no ex parte ad interim injunction is granted, the plaintiffs will suffer an irreparable loss," an Informist media report quoted Delhi HC.

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Additionally, Meta Inc. has ordered to block or delete the social media account of Terre primitive for promoting Amuleti.

GCMMF's managing director, Jayen Mehta, called the order a relief for Amul and an example of protecting indigenous brands from foreign infringement. GCMMF has used the trademark "Amul" for its products since 1958. However, the Italian firm created its website in 2020.

The next hearing of the case is scheduled for January 7, 2025