Bajaj Finserv rebrands insurance arms after full ownership acquisition
The move follows the execution of a Share Purchase Agreement (SPA) earlier this year, through which Bajaj Group acquired Allianz SE’s 26% stake in both ventures, taking full ownership to 100%.
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Financial services major Bajaj Finserv has rebranded its insurance businesses — now called Bajaj General Insurance and Bajaj Life Insurance — previously known as Bajaj Allianz General Insurance and Bajaj Allianz Life Insurance.
The move follows the execution of a Share Purchase Agreement (SPA) earlier this year, through which Bajaj Group acquired Allianz SE’s 26% stake in both ventures, taking full ownership to 100%, as per media reports.
The rebranding comes with a new identity and campaign — ‘100% Bajaj. Made in India. Made for India. Made by India’.
“This goes beyond a name change. It embodies our vision of empowering every Indian to fulfill their aspirations while staying financially protected,” said Sanjiv Bajaj, Chairman & MD, Bajaj Finserv.
![“We should protect that [Tata culture] ferociously. The day we lose that… the day we decide to cheat or do something that benefits us and not the customer, we will have lost a very important asset,” late Ratan Tata had said.](https://images.storyboard18.com/storyboard18/2023/08/Ratan-Tata-1019x573.jpg?impolicy=website&width=645&height=363 "“We should protect that [Tata culture] ferociously. The day we lose that… the day we decide to cheat or do something that benefits us and not the customer, we will have lost a very important asset,” late Ratan Tata had said.")
