Titan’s jewellery biz up 19% in Q2 FY26, driven by marketing campaigns, festive spending

Titan Company, part of the Tata Group, reported a 20% year-on-year consolidated revenue growth in the second quarter of FY2025-26, driven primarily by jewellery and watches divisions.

The owner of brands such as Tanishq, Fastrack, and CaratLane recorded a 19% year-on-year growth in its domestic jewellery business during the quarter. According to its stock exchange filing, rising gold prices boosted average ticket sizes, offsetting a marginal year-on-year decline in buyer volumes. The impact of a high base in Q2 FY25 — when custom duty reductions had spurred sales --was balanced by the early onset of the festive season in September this year, compared to October in FY25.

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The company said growth was further supported by strong consumer promotions, including attractive exchange offers and marketing campaigns that helped stimulate demand despite elevated gold prices.

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Within jewellery, studded pieces across Tanishq, Mia, and Zoya grew in the mid-teens, outpacing plain gold jewellery, while gold coins continued their strong run, reflecting robust investment demand.

Tanishq, Mia, and Zoya together posted 18% year-on-year growth, adding 24 new stores during the quarter. CaratLane delivered 30% growth year-on-year and expanded its footprint with 10 new stores.

In the watches segment, Titan’s domestic business grew 12% year-on-year, led by a 17% growth in the analog category. The Titan brand saw strong double-digit growth and higher volumes ahead of the festive season. However, the smart wearables category declined 23% year-on-year. The watches division added a net 15 new stores — including five Titan World, seven Helios, and three Fastrack stores.

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Among emerging businesses, fragrances grew 48% year-on-year, driven by strong volume growth in Fastrack and Skinn, while the women’s bags segment surged 90%, supported by network expansion. Taneira, the ethnic wear brand, posted 13% growth year-on-year.

Titan’s EyeCare business grew 9% domestically, supported by strong performance in international brands, sunglasses, and the e-commerce channel. The division added five new ‘Runway’ stores in the quarter.

The company’s international business grew 86% year-on-year, led by Tanishq’s expansion in the US and Gulf Cooperation Council (GCC) markets. Tanishq more than doubled its business in the US and reported double-digit growth in the GCC region, adding a new store in Virginia, USA, during Q2 FY26, the compnay mentioned in the filing.