Lay's introduces limited edition Dhoni packs
The nationwide launch of the Lay's Dhoni collector's packs is scheduled for May 4th, 2024.
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Lay's unveiled its limited-edition Dhoni collector's packs. Hosted at Le Marche, South Point Mall, it followed a social media post announcing the launch, Lay's set the internet abuzz.
The packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni's phenomenal achievements on and off the field, stated the company.
Saumya Rathor, category lead – potato chips at PepsiCo India, kicked off the launch with excitement, stating, "With our limited-edition Dhoni packs, fans now have a new way to connect with their hero. These packs are a celebration of the colossal fandom that surrounds Dhoni, offering a unique collector's item for his die-hard fans. Dhoni's legendary spirit aligns perfectly with Lay's – both celebrate excellence and pure joy. The early access frenzy was a sixer, proving fans are amped to collect these keepsakes. We expect these limited-edition packs to be a prized possession for Dhoni devotees of all ages, making every match an unforgettable celebration.”
The nationwide launch of the Lay's Dhoni collector's packs is scheduled for May 4th, 2024.
