Ola to enter grocery delivery via ONDC: Report

Ride hailing app Ola is setting up to launch grocery delivery through Open Network for Digital Commerce (ONDC), Moneycontrol reports. The Bhavish Aggarwal-led firm is planning to start the service over the next few days, the report stated, quoting people aware of the developments.

The report also added that Ola has already become the second biggest buyer-side platform after Magicpin in the food category, with 15,000-20,000 food orders per day.

Sources told Moneycontrol that Ola enables more than 30 percent of ONDC food orders in Bengaluru and Delhi-NCR. They added, Ola is also "leveraging its core expertise in the logistics domain by offering EV-based logistics services at a highly competitive price to smaller sellers on the ONDC network."

Ola has had failed attempts previously. In 2015, Ola launched a standalone online grocery store in Bengaluru and a food delivery app, with the idea to use its cabs and drivers to also deliver groceries, between 9 am and 11 pm. 9 months later, both Ola Store and Ola Foods were shut down. In 2021, its started Ola Dash services across Mumbai and Bangalore with almost 15 dark stores and shut it a year later.