X Corp unveils 'X Money' at CES 2025: A game changer for payments and creators

At CES 2025, X CEO, Linda Yaccarino, reveals plans for 'X Money,' a transformative payment system designed to revolutionize transactions and elevate creator opportunities on the platform.

By  Storyboard18Jan 8, 2025 11:34 AM
X Corp unveils 'X Money' at CES 2025: A game changer for payments and creators
Linda Yaccarino's announcement comes on the heels of a significant behind-the-scenes push to acquire money transmitter licenses across multiple states, ensuring the necessary infrastructure for facilitating financial transactions.

At the highly anticipated Consumer Electronics Show (CES) 2025, Linda Yaccarino, the CEO of X Corp (formerly known as Twitter), announced a bold new initiative set to change the landscape of social media and digital payments, as per reports.

'X Money,' a payment system poised to redefine both transactions and creator monetisation, is slated for launch in the coming months.

Yaccarino's announcement comes on the heels of a significant behind-the-scenes push to acquire money transmitter licenses across multiple states, ensuring the necessary infrastructure for facilitating financial transactions.

"In 2024, X changed the world. Now, YOU are the media! 2025 X will connect you in ways never thought possible. X TV, X Money, Grok, and more. Buckle up," Yaccarino wrote in a New Year's Eve post, further teasing the ambitious rollout of the new features.

While X Corp has yet to secure full approval for the service across all 50 states, reports suggest that the payment system may launch first in the United States, with the timeline fuelled by speculation surrounding unverified code share online.

As the company builds towards its long-term goal of becoming a super app akin to China's WeChat, the introduction of 'X Money' marks a critical milestone.

In addition to transforming user interactions, X Corp is also enhancing opportunities for creators. The platform's Creator Revenue Sharing programme, which rewards eligible creators based on engagement from Premium users, is a key part of the company's broader push to empower content creators and turn social media into a viable revenue stream.

First Published on Jan 8, 2025 11:34 AM

More from Storyboard18

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

Brand Marketing

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Brand Marketing

Mahindra & Mahindra sales up 14% in June; SUV sales hit record 47,306 units

Mahindra & Mahindra sales up 14% in June; SUV sales hit record 47,306 units

Brand Marketing

Delhi HC pauses Rs 340 crore trademark blow to Amazon in Beverly Hills Polo Club dispute

Delhi HC pauses Rs 340 crore trademark blow to Amazon in Beverly Hills Polo Club dispute

Brand Marketing

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Brand Marketing

'40% of spends are on digital media; Over 12,000 influencers collaborate with our brands': HUL's Nitin Paranjpe

'40% of spends are on digital media; Over 12,000 influencers collaborate with our brands': HUL's Nitin Paranjpe

Brand Marketing

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

How it Works

Google launches "Offerwall" as AI summaries impact publisher ad income

Google launches "Offerwall" as AI summaries impact publisher ad income