Zydus Wellness expands Complan into adult nutrition; launches Complan Viemax

Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.

By  Storyboard18Apr 22, 2025 1:01 PM
Zydus Wellness expands Complan into adult nutrition; launches Complan Viemax
According to studies, 73 percent of Indians are protein deficient, which adversely impacts muscle health, daily activities, and overall quality of life. On the other hand, 71 percent individuals between 30 to 55 years exhibit poor muscle health, while 18 percent adults report chronic gastrointestinal (GI) problems, a condition that tends to worsen with age.

Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of Complan Viemax. Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.

Tarun Arora, CEO, Zydus Wellness, said, “Complan Viemax is a perfect complement to our existing portfolio at Complan. For more than 50 years, Complan has been synonymous with family nutrition, catering to infants to children. With Complan Viemax, we are extending our commitment to comprehensive health solutions for adults. The unique formulation addresses critical nutritional gaps, such as protein deficiency, gut wellness, muscle health, and immunity, which are increasingly prevalent issues in India.”

According to studies, 73 percent of Indians are protein deficient, which adversely impacts muscle health, daily activities, and overall quality of life. On the other hand, 71 percent individuals between 30 to 55 years exhibit poor muscle health, while 18 percent adults report chronic gastrointestinal (GI) problems, a condition that tends to worsen with age.

Complan VieMax bridges this gap with its unique Protein-Gut formula, which is enriched with prebiotic, probiotic strain Bacillus coagulans and 31 vital nutrients, including high quality proteins, Calcium, Vitamin D2, and other vitamins and minerals. This may help in improving the absorption of Branched-Chain Amino Acids (BCAAs), overcoming anabolic resistance, boosting muscle power, improving GI symptoms, and enhancing immunity, stated the company.

First Published on Oct 3, 2024 3:28 PM

More from Storyboard18

Brand Marketing

Barbie gets real as Mattel launches new doll with type 1 diabetes

Barbie gets real as Mattel launches new doll with type 1 diabetes

Brand Makers

Former Wendy's executive Kirk Tanner to become Hershey's next President and CEO

Former Wendy's executive Kirk Tanner to become Hershey's next President and CEO

Brand Marketing

YouTube cracks down on repetitive content: Monetisation only for original creators from July 15

YouTube cracks down on repetitive content: Monetisation only for original creators from July 15

Brand Marketing

FSSAI tightens grip on ecomm food players, mandates greater transparency and hygiene compliance

FSSAI tightens grip on ecomm food players, mandates greater transparency and hygiene compliance

How it Works

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

IFBA calls ‘No Palm Oil’ labels misleading, warns of nutritional misinformation and economic fallout

Brand Marketing

E‑Commerce firms accused of selling pan masala and gutka in Maharashtra, despite state-wide ban

E‑Commerce firms accused of selling pan masala and gutka in Maharashtra, despite state-wide ban

Brand Marketing

Shubman Gill’s Nike vest sparks sports sponsorship debate

Shubman Gill’s Nike vest sparks sports sponsorship debate

Brand Marketing

Titan grows 20% in Q1 FY26, jewellery, watches lead the way

Titan grows 20% in Q1 FY26, jewellery, watches lead the way