Diwali travel boom: 77% of Indians plan to utilize long weekends for vacation

Udaipur is the top trending domestic destination for Indian travelers, witnessing a 220% increase in searches followed by Puducherry (200%) and Mumbai (35%)

By  Storyboard18Oct 4, 2024 4:56 PM
Diwali travel boom: 77% of Indians plan to utilize long weekends for vacation
Udaipur emerges as top trending domestic destination for Diwali travel (Image source: Unsplash)

With less than a month left for the Diwali festival, domestic tourism is set to witness a surge in demand due to the long weekend around that time. According to a digital travel company, 77% of Indian travellers intend to utilize long weekends to optimize their vacation days around the Diwali festival on November 1.

The travel company's accommodation search data revealed that Udaipur is the top trending domestic destination for Indian travelers, witnessing a 220% increase in searches followed by Puducherry (200%) and Mumbai (35%).

Booking.com revealed that couples are seeking for locations that are rich in culture with romantic settings. Udaipur, Puducherry and Jaipur have been the top choice of couples, the online travel firm said.

For families, Udaipur, Goa, Jaipur, Hyderabad and Ooty are popular choices, allowing both historical exploration and exciting experiences.

Adventure and social connections are top priorities for groups. "The stunning palaces of Udaipur and Jaipur, along with the pristine beaches of Goa, Puducherry and Varkala, attract groups seeking relaxation, reconnection and exploration together," Booking.com mentioned.

Bustling nightlife, historical landmarks, and local cuisines have drawn solo travellers to Bengaluru, Mumbai, New Delhi, Hyderabad and Chennai, the report added.

With increased connectivity and relaxed visa processes, short-haul international destinations are gaining traction during the festive period. According to Booking.com data, searches for Dubai, Bangkok, and Singapore have surged by 65%, 74% and 95%, respectively.

Santosh Kumar, Country Manager for India, Sri Lanka, Maldives, and Indonesia at Booking.com said, “As Indians embrace the spirit of Diwali and seek enriching experiences, we're thrilled to witness the surge in searches across both domestic and international destinations".


Tags
First Published on Oct 4, 2024 12:35 PM

More from Storyboard18

Digital

New NASSCOM forum aims to drive $500 billion India-US trade vision

New NASSCOM forum aims to drive $500 billion India-US trade vision

Digital

US Court blocks “Click‑to‑Cancel” rule; Cancelling Netflix, Prime Video subscription could soon be a hassle

US Court blocks “Click‑to‑Cancel” rule; Cancelling Netflix, Prime Video subscription could soon be a hassle

Digital

Tejas Networks' Q1 loss deepens to Rs 193.87 crore amid revenue decline

Tejas Networks' Q1 loss deepens to Rs 193.87 crore amid revenue decline

Digital

Instagram to make public posts searchable on Google,Bing

Instagram to make public posts searchable on Google,Bing

Digital

No new rules, just clearer language: YouTube updates monetisation guidelines

No new rules, just clearer language: YouTube updates monetisation guidelines

Digital

After YouTube, Meta crackdowns on 'unoriginal content'; removes 10 million fake Facebook profiles

After YouTube, Meta crackdowns on 'unoriginal content'; removes 10 million fake Facebook profiles

Brand Marketing

Microsoft's 2025 layoff ledger: More than 15,000 jobs axed in seven months

Microsoft's 2025 layoff ledger: More than 15,000 jobs axed in seven months

Brand Marketing

Quick-commerce's ad fee toll: Are Zepto, Blinkit, Instamart squeezing out small D2C brands?

Quick-commerce's ad fee toll: Are Zepto, Blinkit, Instamart squeezing out small D2C brands?