Hollywood, Bollywood unite to push India for stronger copyright laws against AI use
Hollywood’s MPA and the Producers Guild of India are lobbying an Indian government panel for stricter copyright protections to stop AI firms from using films and shows for training models. They’re pushing for a licensing regime over blanket AI exemptions.
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As artificial intelligence reshapes the creative economy, Hollywood and Bollywood are aligning like never before, this time to urge the Indian government for tighter copyright protections that would prevent AI firms from using movies, shows, and music to train their models without permission.
Reuters reported, the Motion Picture Association (MPA) representing global giants like Warner Bros, Paramount and Netflix; and the Producers Guild of India have written to a government-appointed panel seeking a licensing-based framework over any broad exemptions that allow AI developers to freely use copyrighted works.
A Rare Cross-Industry Alliance
India’s Commerce Ministry panel, chaired by official Himani Pande, is currently reviewing whether the country’s Copyright Act of 1957 needs to be updated to address AI-related disputes. The panel includes lawyers, policymakers and entertainment industry leaders, and is expected to submit its recommendations soon.
In an August 2 letter, MPA India Managing Director Uday Singh warned that allowing AI firms unrestricted access to copyrighted content would “undermine the incentive to create new works and erode copyright protection in India.” Similarly, Producers Guild of India CEO Nitin Tej Ahuja emphasized that “licensing copyrighted works is essential for creators’ revenue and business sustainability.”
The film industry’s concern stems from the fear that AI companies could scrape videos, images, trailers and even pirated content to feed their models, potentially producing derivative works that mimic original creations.
Unlike the European Union, which allows content owners to opt out, or Japan, which broadly exempts AI training, India currently has no explicit legal framework governing such use.
A Deloitte–MPA study earlier this year found India’s film, TV, and online content industry generated $13.1 billion in 2023, growing at 18% annually since 2019, making it one of the most dynamic entertainment markets globally.
The lobbying has exposed a deep divide between content owners and AI firms. While the film industry argues for consent-based licensing, the Business Software Alliance (BSA), which represents AI players like OpenAI, has urged India to permit lawful AI use through fair-use exceptions, to support innovation.
MPA members, however, reject even an opt-out system, saying it unfairly shifts the burden onto creators to monitor unauthorized usage across countless AI platforms.
The debate comes amid growing anxiety in Bollywood, after a celebrity couple recently went to court over AI-generated manipulated videos spreading online. The case has intensified calls for clear AI governance and copyright safeguards.
![“We should protect that [Tata culture] ferociously. The day we lose that… the day we decide to cheat or do something that benefits us and not the customer, we will have lost a very important asset,” late Ratan Tata had said.](https://images.storyboard18.com/storyboard18/2023/08/Ratan-Tata-1019x573.jpg?impolicy=website&width=645&height=363 "“We should protect that [Tata culture] ferociously. The day we lose that… the day we decide to cheat or do something that benefits us and not the customer, we will have lost a very important asset,” late Ratan Tata had said.")
