Meta's integrating AI to help businesses create ads on Facebook, Instagram; New AI tools and Meta Verified for Businesses on WhatsApp

Mark Zuckerberg-led Meta shared the latest WhatsApp product updates for businesses, including AI tools, Meta Verified and expanded calling support, at Conversations, its annual business messaging event in Sao Paulo, Brazil. Meta is investing in new capabilities that help people and businesses connect and get business done on WhatsApp.

Meta said AI tools help businesses on WhatsApp better assist their customers and help them discover new products they may be interested in. The company is training AI to respond to the most popular questions businesses receive on WhatsApp, so they can quickly help customers find the answers they’re seeking.

Meta is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.

Meta Verified on WhatsApp

The tech giant is also beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia. When you see a Meta Verified badge, this means a business has registered their information with Meta. Businesses using Meta Verified receive enhanced account support (including impersonation protection) and can use WhatsApp across multiple devices for their employees.

Users will also see the same Meta Verified badge for these businesses on their WhatsApp Channel and custom WhatsApp page.

Calling for Larger Businesses

It's introducing the ability to call larger businesses on WhatsApp in one tap. Meta has just started testing this feature and will expand it to more businesses in the coming months.