MrBeast plans to launch phone company as part of expanding business empire

MrBeast has previously partnered with T-Mobile, raising the possibility of collaboration once again for this project.

By  Storyboard18Sep 4, 2025 4:03 PM
MrBeast plans to launch phone company as part of expanding business empire
A telecom operation could represent not only a new revenue stream but also an opportunity to deepen engagement with his fan base.

Jimmy Donaldson, better known to millions as MrBeast, is reportedly preparing to move into the telecom sector with the launch of his own mobile phone company in 2026, according to a report by Business Insider.

A leaked investor deck, seen by the publication, indicates that Donaldson and his company Beast Industries are considering the creation of a mobile virtual network operator (MVNO). This business model would enable MrBeast to offer mobile services by leasing capacity from existing carriers such as AT&T, T-Mobile or Verizon. By making use of established infrastructure rather than building his own, he could deliver competitive rates while avoiding the huge costs of developing a network from scratch.

The strategy reflects that of other high-profile celebrity-backed telecom ventures, most notably Ryan Reynolds’ Mint Mobile, which was acquired by T-Mobile for $1.35 billion. MrBeast has previously partnered with T-Mobile, raising the possibility of collaboration once again for this project.

The move is the latest sign of Donaldson’s determination to diversify his brand well beyond YouTube. His current business portfolio spans multiple industries. Feastables, his snacks company, generated around $250 million in sales and $20 million in profit last year, while his food venture Lunchly adds to his consumer offerings. He also has a toy line and a Prime Video reality series.

Despite his record-breaking reach – with more than 430 million subscribers across his YouTube channels – Bloomberg reported last year that his media business posted an $80 million loss. A telecom operation could represent not only a new revenue stream but also an opportunity to deepen engagement with his fan base, many of whom fall into younger demographics highly active in mobile usage.

The investor materials also suggested that Beast Industries is exploring additional opportunities in fintech and mobile gaming, indicating that the company’s ambitions go well beyond telecoms. If successful, Donaldson could join a select group of creators who have transformed digital fame into sustainable, multi-industry business empires.

First Published on Sep 4, 2025 4:28 PM

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