Apna.co launches apna Canvas: Accessing 2 crore freshers in 2,500 cities

According to the All India Survey on Higher Education (AISHE) 2020-21, approximately 41 lakh students graduate every year in India, yet there was no centralized platform connecting freshers to employers

By  Storyboard18Oct 24, 2024 1:24 PM
Apna.co launches apna Canvas: Accessing 2 crore freshers in 2,500 cities
Looking ahead, apna Canvas is set to expand its reach with upcoming partnerships, including large-scale competitions with Swiggy and PhonePe, further enhancing its recruitment ecosystem and offering even more opportunities for freshers to connect with top employers.

Apna.co, the job and professional networking platform, has launched apna Canvas, a solution transforming the hiring process for early talent (0-3 years). With access to over 2 crore freshers from 22,000+ colleges across 2,500 cities, the platform streamlines hiring and talent assessment for early talent through competitions and skill evaluations.

According to the All India Survey on Higher Education (AISHE) 2020-21, approximately 41 lakh students graduate every year in India, yet there was no centralized platform connecting freshers to employers. Apna Canvas fills this gap, helping candidates get assessed, filtered, and hired. On the other hand, companies get access to a wider talent pool, minimizing logistical overhead, and saving time, cost, and effort in the hiring process. The platform aims to address key hiring challenges and bridge the gap between companies and freshers, empowering both sides for success.

One of the primary challenges in hiring early talent is the limited diversity in the candidate pool and the logistical overhead of visiting multiple campuses. apna Canvas addresses this by leveraging its extensive network of 2 crore freshers from 22,000 colleges, along with partnerships with AICTE, TPO/Placement Cells, and apna’s strong social media channels. This broad reach ensures that companies can efficiently access diverse talent, especially beyond metros in tier-2 and tier-3 cities, helping them find the right cultural fit while reducing recruitment overhead.

Another significant challenge is the intense competition to attract top candidates. apna Canvas solves this by helping companies build a strong employer brand recall through interactive microsites, virtual pre-placement talks, and gamified challenges. These tools allow businesses to showcase their culture and values directly to students, enhancing engagement and increasing their appeal to top talent. This seamless, tech-driven approach leads to a more efficient and impactful recruitment process across regions.

As part of its ongoing initiatives, apna Canvas has already hosted notable competitions and engagement activities with top multinational companies. The PwC Campus Contender 2024 saw over 12,000 students, competing for a cash prize of ₹6 lakhs, marking a 3X increase from the 4,000 registrations in the previous year. Additionally, Leverage Edu’s Dream University Pitch 2024 also saw thousands of students competing for exciting prizes such as MacBook Air, iPad Air, and AirPods, further driving engagement and increasing the platform’s appeal among young talent. Looking ahead, apna Canvas is set to expand its reach with upcoming partnerships, including large-scale competitions with Swiggy and PhonePe, further enhancing its recruitment ecosystem and offering even more opportunities for freshers to connect with top employers.

Nirmit Parikh, CEO & Founder of apna.co commented, "ApnaCanvas is an audacious initiative that fills a crucial gap in the recruitment ecosystem, which no one was addressing. With 41 lakh graduates each year and no centralized platform for freshers, we saw this opportunity and took it upon ourselves to solve it. Companies like PWC, Swiggy, and PhonePe coming onboard highlight its immense potential. This platform is poised to transform the fresher hiring landscape in India, and we're incredibly excited about the impact it will have.”

First Published on Oct 24, 2024 1:24 PM

More from Storyboard18

How it Works

Asia drives 50% of global mobile activity as app installs triple in six years: AppsFlyer

Asia drives 50% of global mobile activity as app installs triple in six years: AppsFlyer

How it Works

SC rejects Lalit Modi’s plea seeking BCCI to pay ₹10.65 cr FEMA penalty

SC rejects Lalit Modi’s plea seeking BCCI to pay ₹10.65 cr FEMA penalty

How it Works

Appraisal season, but no salaries yet: Laid-off Good Glamm staff say dues unpaid, emails repetitive

Appraisal season, but no salaries yet: Laid-off Good Glamm staff say dues unpaid, emails repetitive

How it Works

Ikea dominates digital ads in 2024, retains top spot with 27% impression share: TAM

Ikea dominates digital ads in 2024, retains top spot with 27% impression share: TAM

How it Works

70% startups using AI, 88% partnering with creators, reveals Meta report

70% startups using AI, 88% partnering with creators, reveals Meta report

How it Works

MS Dhoni moves to trademark ‘Captain Cool’ securing his legacy off the field

MS Dhoni moves to trademark ‘Captain Cool’ securing his legacy off the field

How it Works

Google launches "Offerwall" as AI summaries impact publisher ad income

Google launches "Offerwall" as AI summaries impact publisher ad income

How it Works

Tata Becomes first $30 bn brand in value as India's top 100 valuation hits $236.5 bn

Tata Becomes first $30 bn brand in value as India's top 100 valuation hits $236.5 bn