BBC Studios considers exiting India content production amid tough market conditions

Industry experts note that as broadcasters and OTT platforms tighten their budgets and focus on profitability, the number of projects being greenlit has declined.

By  Storyboard18Jan 21, 2025 9:17 PM
BBC Studios considers exiting India content production amid tough market conditions
Industry experts note that as broadcasters and OTT platforms tighten their budgets and focus on profitability, the number of projects being greenlit has declined.

The production arm of the UK-based BBC Group, BBC Studios is reportedly exploring options for its India content production business, including a potential exit. This decision comes in response to challenges within the media and entertainment (M&E) sector, such as industry consolidation and shrinking content budgets from TV broadcasters and OTT platforms, according to multiple sources, as reported by The Economic Times.

The BBC Studios' official statement to Storyboard18 said, “We regularly review our business operations to ensure they are as efficient and effective as possible and are currently undertaking a review of our production operating model in India. However, no decision has been made.”

The current market dynamics have made content production increasingly competitive. Industry experts note that as broadcasters and OTT platforms tighten their budgets and focus on profitability, the number of projects being greenlit has declined. This shift has intensified competition among content producers, reducing their margins and making the business environment more challenging.

BBC Studios’ potential move reflects broader trends within the industry, where profitability and efficiency are increasingly prioritised, posing significant challenges for production houses globally.

First Published on Jan 20, 2025 3:27 PM

More from Storyboard18

Brand Makers

Zomato’s Deepinder Goyal buys Rs 52 crore apartment at The Camellias in Gurugram

Zomato’s Deepinder Goyal buys Rs 52 crore apartment at The Camellias in Gurugram

How it Works

Pocket FM sues Kuku FM parent Mebigo Labs over alleged show title infringement; seeks Rs 85.7 cr in damages

Pocket FM sues Kuku FM parent Mebigo Labs over alleged show title infringement; seeks Rs 85.7 cr in damages

Brand Marketing

Meta faces French antitrust heat over alleged ad market dominance

Meta faces French antitrust heat over alleged ad market dominance

Digital

Google to retire ad sharing feature, signaling full shift toward asset-based advertising

Google to retire ad sharing feature, signaling full shift toward asset-based advertising

Brand Makers

US bankruptcy court holds Byju Raveendran in contempt for failing to comply with orders

US bankruptcy court holds Byju Raveendran in contempt for failing to comply with orders

How it Works

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Digital

Perplexity launches AI-powered browser 'Comet'; aims at Google Chrome’s 68% market share

Perplexity launches AI-powered browser 'Comet'; aims at Google Chrome’s 68% market share

Brand Marketing

Days after axing thousands of jobs, Microsoft says AI helped save over $500 million

Days after axing thousands of jobs, Microsoft says AI helped save over $500 million