Dish TV India launches 'Own Your Customer' initiative through partnership with local cable operators
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing experience.
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Dish TV India has launched its marquee and unique ‘Own Your Customer’ (OYC) as part of its partnership with Local Cable Operators (LCOs).
"This collaboration with Dish TV will deliver a superior TV viewing experience to customers in a simplified manner eliminating the need for extensive infrastructure such as optical fiber, transmitters, nodes, and amplifiers. This partnership will ensure robust connectivity while enhancing the overall reliability of the network," stated the company.
After COVID-19, while OTT platforms and DTH services continued to grow, traditional cable TV services suffered a minor setback. In such a situation, the 'Own Your Customer' (OYC) initiative launched by Dish TV will prove helpful to cable operators in strengthening their customer base, according to the company. Cable operators were concerned about their declining customer base as they wanted to shift to DTH to avoid interruptions in their TV viewing experience. This Dish TV's initiative will not only provide a perfect solution but will also help them retain their customer base without additional overhead costs, Dish TV India added.
With this OYC initiative, LCOs and MSOs (Multisystem Operations) will enjoy complete control over their networks and act as distributors of Dish TV in their respective areas such as recharge and activation through their self-operated portal, eliminating dependence on external entities. Consumers will now experience better technology with the assistance of their cable operators. Moreover, LCOs will have the opportunity to install broadband, enabling customers to utilize new digital technologies like the Dish TV Android Box from the comfort of their homes, not only further strengthening the broadband connection provided by LCOs but also providing end-to-end solution to customers.
Manoj Dobhal, chief executive officer - Dish TV India Ltd, stated, “We are delighted to introduce the 'Own Your Customer' campaign, a first-of-its-kind and unique initiative in media distribution. It marks a major change in cable TV distribution. This initiative by Dish TV will not only empower LCOs and MSOs but will also enable them to expand their customer base and reduce operating costs, while Dish TV will gain access to new customers and reduce servicing overheads. This relationship ensures that both parties are committed to driving industry-wide change while providing unmatched value and services to customers.”
