Content is king, but distribution is kingdom: Media Dialogues With Storyboard18

Shubhranshu Singh of Tata Motors and Havas's Rohan Chincholi, breakdown the evolving nature of social media in an AI era.

By  Storyboard18Sep 10, 2024 8:21 AM
Content is king, but distribution is kingdom: Media Dialogues With Storyboard18
Explore the challenges, opportunities, and ethical considerations that come with leveraging AI in social media marketing

In today's rapidly evolving digital landscape, the role of AI in shaping social media strategies and digital marketing has become increasingly significant. Bullish on AI, Shubhranshu Singh, Chief Marketing Officer of Tata Motors CVBU, and Rohan Chincholi, Chief Digital Officer at Havas Media India, share their views on social media in an AI era with Storyboard18's editor Delshad Irani.

In this episode of Media Dialogues with Storyboard18, dig into how future-facing marketing visionaries and practitioners are looking at the integration of AI tools in media, the balance between automation and authenticity, and the future of AI-driven personalization. Also, explore the challenges, opportunities, and ethical considerations that come with leveraging AI in social media marketing.

Watch and listen.

First Published on Sep 10, 2024 8:21 AM

More from Storyboard18

Gaming

EXCLUSIVE: Karnataka govt to introduce whitelist for Real Money Gaming operators

EXCLUSIVE: Karnataka govt to introduce whitelist for Real Money Gaming operators

Digital

Google antitrust trials: OpenAI expresses interest in acquiring Chrome, should Google be forced to sell

Google antitrust trials: OpenAI expresses interest in acquiring Chrome, should Google be forced to sell

Social Media

Ranveer Allahbadia breaks silence; says ‘Samay Will Be Back, Picture Abhi Baaki Hai'

Ranveer Allahbadia breaks silence; says ‘Samay Will Be Back, Picture Abhi Baaki Hai'

Digital

White House introduces new media rules restricting wire services’ access to President Trump

White House introduces new media rules restricting wire services’ access to President Trump

Digital

Meta’s grip on social media faces major test in historic antitrust trial

Meta’s grip on social media faces major test in historic antitrust trial

Social Media

“Bent, Not Broken”: Ranveer Allahbadia hints at reinvention amid ongoing legal scrutiny

“Bent, Not Broken”: Ranveer Allahbadia hints at reinvention amid ongoing legal scrutiny

Social Media

Instagram tests ‘Locked Reels’; aims to boost creator engagement through secret codes

Instagram tests ‘Locked Reels’; aims to boost creator engagement through secret codes

Brand Marketing

Microsoft sacks two employees for protesting at 50th anniversary event

Microsoft sacks two employees for protesting at 50th anniversary event