Content is king, but distribution is kingdom: Media Dialogues With Storyboard18

Shubhranshu Singh of Tata Motors and Havas's Rohan Chincholi, breakdown the evolving nature of social media in an AI era.

By  Storyboard18Sep 10, 2024 8:21 AM
Content is king, but distribution is kingdom: Media Dialogues With Storyboard18
Explore the challenges, opportunities, and ethical considerations that come with leveraging AI in social media marketing

In today's rapidly evolving digital landscape, the role of AI in shaping social media strategies and digital marketing has become increasingly significant. Bullish on AI, Shubhranshu Singh, Chief Marketing Officer of Tata Motors CVBU, and Rohan Chincholi, Chief Digital Officer at Havas Media India, share their views on social media in an AI era with Storyboard18's editor Delshad Irani.

In this episode of Media Dialogues with Storyboard18, dig into how future-facing marketing visionaries and practitioners are looking at the integration of AI tools in media, the balance between automation and authenticity, and the future of AI-driven personalization. Also, explore the challenges, opportunities, and ethical considerations that come with leveraging AI in social media marketing.

Watch and listen.

First Published on Sep 10, 2024 8:21 AM

More from Storyboard18

Brand Makers

Billionaire but not belonging! Pedder Road said no to even Jhunjhunwala

Billionaire but not belonging! Pedder Road said no to even Jhunjhunwala

Brand Makers

What's Linda Yaccarino up to post-X? Former CEO shares life update on social media

What's Linda Yaccarino up to post-X? Former CEO shares life update on social media

Brand Marketing

Tesla debuts in India with Mumbai showroom - and a flood of memes

Tesla debuts in India with Mumbai showroom - and a flood of memes

Brand Makers

SC summons Samay Raina, four other comedians over alleged jokes targeting disabled community

SC summons Samay Raina, four other comedians over alleged jokes targeting disabled community

Digital

Meta faces $8 billion trial over claims of privacy violations under Mark Zuckerberg’s watch

Meta faces $8 billion trial over claims of privacy violations under Mark Zuckerberg’s watch

Brand Marketing

Glass in bun maska? Pune's iconic Cafe Goodluck shut down by FDA after shocking viral video

Glass in bun maska? Pune's iconic Cafe Goodluck shut down by FDA after shocking viral video

Social Media

Explained: The rise of India’s ‘Fake Shaadi’ trend

Explained: The rise of India’s ‘Fake Shaadi’ trend

Digital

Elon Musk’s xAI apologizes after Grok chatbot posts antisemitic, extremist content

Elon Musk’s xAI apologizes after Grok chatbot posts antisemitic, extremist content