HUL cuts ad expenses by 8% in Q3 FY25, profit surges to Rs 3,001 crore
The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25
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HUL has cut its standalone advertising expenses by 8 percent in the third quarter of FY 2025. The company slashed the ad expenses from Rs 1,593 crore in Q3 FY 24 to Rs 1,466 crore in Q3 FY 25.
The standalone net profit saw a surge of Rs 3,001 crore in Q3 FY25 majorly on account of profit from the divestment of the ‘Pureit’ business. The revenue from the operation has jumped to Rs 15,195 crore in the same period.
The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25. Liquid portfolio maintained its double-digit growth trajectory.
The 'Beauty and Wellbeing' segment's sales increased to Rs 3,438 crore between October and December FY25.
According to the HUL, the 'Home Care' business is growing ahead of the rest of the business. Additionally, small packs are more in demand among consumers.
In the food segment, HUL registered low-single-digit growth in 'Tea' due to pricing.
HUL's tea brands, such as Taaza, Lipton, and Brook Bond, delivered mid-single growth in Q3 FY25. However, coffee continued to deliver double-digit growth.
Packaged food also reported mid-single-digit growth led by the strong performance of Ketchup, Food Solutions, Mayonnaise, and international sauses.
HUL acquired a 90.5 percent stake in skincare brand Minimalist in the last quarter through secondary buyouts at a pre-money enterprise value of Rs 2,955 crore. The rest 9.5 percent stake will be acquired from the founders in two years as per terms set out in the transaction documents.
